BBMP Advertisement Bylaws 2024 to be unveiled shortly

In OOH News By M4G Bureau - July 16, 2024

The urban local body sets sights on significantly augmenting its revenues from outdoor advertising

WB urban affairs deptt places curbs on outdoor advertising in different locations as under draft ad & signage policy

In OOH News By Sakshi Sanghavi - July 11, 2024

Outdoor ads will be prohibited in areas such as national parks, district forests, water bodies, historical monuments, among others

‘We should have Roadstar up and running shortly’

In OOH News By Rajiv Raghunath - July 05, 2024

Praveen Vadhera, CEO of Indian Outdoor Advertising Association (IOAA) talks about the apex body’s plans for the audience metrics platform Roadstar that is designed as the common currency for Indian OOH

IOAA Chairman Pawan Bansal to address OAC 2024

In OOH News By M4G Bureau - June 17, 2024

Pawan will be speaking on industry regulation, policy advocacy, audience metrics, tech adoption, among others

IOAA announces the first edition of OOH Pinnacle Awards

In OOH News By Sakshi Sanghavi - June 11, 2024

The entry submissions are open till June 30

Girish Ahuja, Head of Marketing, H&R Johnson joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - June 07, 2024

Girish Ahuja speaks about OOH & creativity and the relevance of OAA.

Avail the Early Bird advantage, register as delegate to OAC 2024 before June 15

In OOH News By Sakshi Sanghavi - June 05, 2024

OAC 2024 will be held at Hilton Garden Inn, Embassy Manyata Business Park, Bengaluru on July 26-27

Mera Hoardings partners with ICC to promote T20 World Cup globally

In OOH News By M4G Bureau - June 03, 2024

The International Cricket Council (ICC) has partnered with Mera Hoardings to promote the T20 World Cup on OOH formats on a global scale. This collaboration aims to raise awareness for the T20 Cricket World Cup in the USA, Guyana, and Barbados, where the matches are being played.

Raise accountability standards for OOH: Experts at Goafest 2024

In OOH News By M4G Bureau - June 03, 2024

The panel also discussed strategies for OOH adaptation to an ever-evolving media landscape

Bombay HC asks CIDCO to present concrete policy on hoardings

In OOH News By M4G Bureau - May 28, 2024

Court prioritises safety and structural integrity of the media over blanket removal of hoardings