IOAA announces the first edition of OOH Pinnacle Awards

The Indian Outdoor Advertising Association (IOAA) has announced the debut of the OOH Pinnacle Awards. This pioneering initiative marks a significant milestone in recognizing and applauding excellence across India's out-of-home (OOH) media landscape. 

Amidst various challenges, the resilience demonstrated by the OOH advertising industry in India has been truly commendable. The OOH Pinnacle Awards presented by IOAA have been introduced to spotlight the extraordinary efforts of this industry, acknowledging its unwavering strength and spirit, which have not only sustained but also fostered growth against all odds. IOAA aims to stand as a tribute to this resilience, aiming to inject a stimulus to inspire the 'pursuit of excellence' in every facet of the out of home business. 

Their foremost objective is to cultivate an environment where OOH media enterprises embrace excellence as an attitude or a guiding principle, which will unequivocally propel success and continual advancements in the OOH and DOOH realms. 

Recognizing the dynamic spirit and ingenuity of OOH media companies in India, both in traditional and digital out of home sectors, the OOH Pinnacle Awards aim to honour the highest possible level of excellence, creativity and innovation in every aspect of the business. 

OOH advertising remains a cornerstone of brand marketing strategies, both locally and globally, retaining its pivotal role. IOAA is committed to shining the spotlight on the lynchpin of the medium - the media owners who have worked tirelessly and diligently defying unimaginable odds, scaling & bolstering the media. 

OOH Pinnacle Awards is also an opportunity to be recognised and honoured for individual and organisational level commitments and distinctive contributions that have consistently helped the medium grow & evolve. 

Open to all OOH media owners in the country, detailed information about the event is available at www.ioaa.co.in. or you can send an email to kanan.m@ioaa.co.in. Submissions are open until June 30, 2024. The grand finale of the OOH Pinnacle Awards will be unveiled on July 26, 2024 at the Hilton Garden Inn, Bengaluru.