Ashish Morone, Sr VP and Head - Brand Marketing Communications, HDFC Bank to address OAC 2024

In OOH News By M4G Bureau - July 10, 2024

Ashish Morone joins a panel on the theme ‘Is DOOH ticking all the boxes for brands?’

‘AI is a learning, generative element of intelligence that needs to be harnessed judiciously’

In Gallery By - July 09, 2024

Ocean Outdoor Group CEO Designate Stephen Joseph speaks about the growing role of AI and automation in OOH advertising, in conversation with Rajiv Raghunath

Unilumin launches state-of-the-art experience centre in Noida

In OOH News By Sakshi Sanghavi - July 08, 2024

The experience centre offers an immersive visual experience, showcasing the latest LED COB and MIP technologies and products.

‘We should have Roadstar up and running shortly’

In OOH News By Rajiv Raghunath - July 05, 2024

Praveen Vadhera, CEO of Indian Outdoor Advertising Association (IOAA) talks about the apex body’s plans for the audience metrics platform Roadstar that is designed as the common currency for Indian OOH

5 Star Advertising partners OAC 2024 as Associate Sponsor

In OOH News By Sakshi Sanghavi - July 05, 2024

“Partnering with the OOH Advertising Convention enables us to be at the forefront of industry innovation, where technology and creativity converge to set a new pace for business growth,” says Saravanan, Founder of 5 Star Advertising.

Mumbai OOH leaders call for consistent, forward looking ad policy from BMC

In OOH News By Sakshi Sanghavi - July 04, 2024

Media owners highlight the need for regulations that align with global standards and prioritise safety and sustainability.

EverGlow LED partners OAC 2024 as DOOH Sponsor

In OOH News By Sakshi Sanghavi - July 04, 2024

EverGlow aims to showcase cutting-edge DOOH innovations and solutions

Skyrams partners OAC 2024 as Associate Sponsor

In OOH News By Sakshi Sanghavi - July 02, 2024

“As OAC 2024 will be held in Bengaluru, our strategy to integrate a pan-India audience involves highlighting our adaptable and innovative advertising solutions” says G Rammohan, Director, Skyrams.

Khushi Advertising launches integrated marketing campaign for ‘Kalki 2898 AD’ in collaboration with Vyjayanthi Movies

In Campaigns By Sakshi Sanghavi - June 28, 2024

The entire campaign is designed to ensure maximum visibility, resonating deeply and generating awareness with audiences nationwide.

Spain-based ICON Multimedia to Implement its DENEVA PIDS on Tel Aviv's Green Line Tram

In OOH News By M4G Bureau - June 27, 2024

The centralised communication solution will be integrated into various LED display formats placed on platforms, lobbies, and in videowall formats across the 62 stations of the Green Line