Spain-based ICON Multimedia to Implement its DENEVA PIDS on Tel Aviv's Green Line Tram

ICON Multimedia, a manufacturer of Digital Signage software headquartered in Palencia, Spain has been awarded the contract to implement its DENEVA Passenger Information Display System (PIDS) on the Tel Aviv Metropolitan Tram's Green Line, managed by the Metropolitan Mass Transit System Ltd (NTA). This project, carried out in collaboration with Alstom, will significantly enhance passenger experience through cutting-edge technological solutions.

The centralised communication solution will be integrated into various LED display formats placed on platforms, lobbies, and in videowall formats across the 62 stations of the Green Line, which will span 39 kilometers and connect various key areas of Tel Aviv. This will ensure that passengers receive clear and real-time information about tram schedules, service announcements, and other important communications. The line is expected to open in the first half of 2027.

Challenge and Collaboration

One of the major challenges of this project is the integration of DENEVA with the subsystems of the Israeli Ministry of Transport (MOT), along with the centralised PA system. These integrations are crucial to ensure that the information provided to passengers is accurate, timely and secure. Additionally, they will contribute to the vision of a more connected city by improving connectivity between different modes of transport such as buses and trains. This will not only optimise travel times but also enhance urban mobility. 

Enrique Hornos, CEO of ICON Multimedia, comments: “We are very excited that our DENEVA PIDS has been selected for this important project and very grateful to be able to collaborate with Alstom and the NTA in the development of the city's rail communications network. Our commitment is to provide innovative solutions that enhance the passenger experience and contribute to the operational efficiency of rail operators. For us, this project is not only a technological challenge but also reinforces our presence in the global market.”