Ashish Morone, Sr VP and Head - Brand Marketing Communications, HDFC Bank to address OAC 2024

Digitalisation of OOH extends the creative boundaries of this medium, while also making it more adtech-driven. However, the moot point is, are brands showing renewed interest in OOH in the wake of DOOH media spreading its wings across markets. Ashish Morone, Sr VP and Head - Brand Marketing Communications, HDFC Bank will be sharing his perspectives on this subject in a panel discussion on the theme ‘Is DOOH ticking all the boxes for brands?’ at the upcoming OOH Advertising Convention (OAC) in Bengaluru on July 26-27, 2024.

Ashish Morone is a passionate marketer with over 22 years of experience. He is very keen on digital transformation in marketing and is deeply involved in data-led digital marketing to drive end-to-end business.

Ashish has leveraged AI, analytics and behavioural sciences to make communication aimed at the "segment of one" more effective. He has set up the customer loyalty measure practice at HDFC Bank through implementation of NPS. He also heads the POD for driving the digital business on personal loans and is a keen advocate of marketing on social media.

Prior to HDFC Bank, Ashish worked in advertising at FCB Ulka where he launched the new face of Mahindra through Scorpio, amongst many other categories. He has worked in BFSI across major brands such as ICICI Bank, HSBC Mutual Fund and Edelweiss Tokio Life Insurance.