Time for a new perspective on OOH, says Ashish Mishra, CMO – ACKO

In OOH News By M4G Bureau - August 14, 2024

Challenging conventional wisdom, Ashish built a strong case for relooking the whole approach to OOH so as to leverage its true power, when he addressed the theme: ‘Can OOH perform at every stage of the marketing funnel?’ at the 18th edition of Out of Home Advertising Convention (OAC) held in Hilton Garden Inn, Manyata Business Park, Bangalore, during July 26-27.

How OOH can be a ‘bingo’ medium for FMCG

In OOH News By Sakshi Sanghavi - August 13, 2024

At the recent OOH Advertising Convention (OAC) 2024, Aishwarya Pratap Singh, Chief Business Officer of ITC Foods, shared his perspective on the enduring importance of out-of-home advertising and its role in creating a comprehensive marketing strategy for FMCG brands.

Signpost India, Bright Outdoor Media, Graphisads receive Indian OOH Business Achievers Award at OAC 2024

In OOH News By Sakshi Sanghavi - August 05, 2024

The awards were bestowed upon the three Indian OOH companies for taking the pioneering steps to go public and get listed on the stock exchanges.

A champion’s journey: Pankaj Advani's path to cue sports mastery captivates audience @ OAC 2024

In OOH News By Sakshi Sanghavi - August 01, 2024

Pankaj Advani, a 27-time world champion in snooker and billiards and winner of India's highest sporting accolades including the Padma Shri, Padma Bhushan, Major Dhyanchand Khel Ratna, and Arjuna Awards, enthralled the audience with his valedictory address at the recently concluded OOH Advertising Convention 2024.

‘OOH brings in a lot of versatility today’ -- Aniruddha Haldar of TVS Motor Company

In OOH News By M4G Bureau - August 01, 2024

For a brand like TVS Motors, OOH helps connect with audience in many meaningful ways. Throwing more light on this was the engaging fireside chat between Aniruddha Haldar, SVP – Marketing, Scooters, Commuter Motorcycles & Corporate Brand - TVS Motor Company; and Dwarika Prasad Uniyal, Pro-Vice Chancellor, RV University, on Day 2 of the OOH Advertising Convention (OAC) 2024 held in Bangalore recently.

The key to unlocking more love for OOH: Unified measurement system

In OOH News By Sakshi Sanghavi - August 01, 2024

The panel discussion on ‘How to get brands to show more love for OOH’ on Day 2 of the recently concluded OOH Advertising Convention 2024, had industry experts emphasising the importance of a standardised measurement system for OOH, even as they discussed ways of driving greater confidence, investment, and creative innovation in the medium.

'DOOH is a powerful platform for thinking outside the box,’ says this panel @ OAC 2024

In OOH News By Sakshi Sanghavi - July 31, 2024

The panel discussion on the theme ‘Is DOOH ticking all the boxes for brands’ held on Day 1 of the recently concluded OOH Advertising Convention (OAC) 2024, had senior brand marketing professionals discussing the transformative potential and future of digital out-of-home (DOOH) advertising in India.

‘Wow happens when creativity and technology come together’

In OOH News By M4G Bureau - July 30, 2024

In a session peppered with quotable quotes, memorable examples and engaging insights, Dino Burbidge, CEO of Dionva, UK, presented on the theme, ‘Unleash the OOH creative freedom, wow the world’ at the 18th edition of OOH Advertising Convention (OAC) organised at Hilton Garden Inn, Embassy Manyata Business Park, Bengaluru on July 26-27, 2024.

‘Let’s all work together to establish OOH as a medium of choice’

In OOH News By M4G Bureau - July 29, 2024

Pawan Bansal, Chairman of the Indian Outdoor Advertising Association (IOAA), along with Praveen Vadhera, CEO of IOAA, addressed a very significant theme: ‘Biting the Bullet for Indian OOH progress’ on Day 2 of OAC 2024 that was underway on July 26 and 27 at the Hilton Garden Inn, Manyata Business Park, Bangalore.

Madison OOH bags highest number of metals, Rapport Outdoor Advertising & Coral Media win maximum Gold in OAA 2024

In OOH News By M4G Bureau - July 29, 2024

Coral Media also won the ‘Campaign of the Year’ title for the ‘Digitally Donate Karo, Paytm Karo’ campaign in the Out Of Home Advertising Awards 2024, which were given away at the end of the two-day Out Of Home Advertising Convention (OAC) 2024 held at Hilton Garden Inn, Embassy Manyata Business Park, Bangalore, during July 26 -27.