Skyrams partners OAC 2024 as Associate Sponsor

Skyrams, a leading Out of Home (OOH) firm with more than a decade of business operations, known for its innovation and excellence, has taken up the Associate Sponsorship of OOH Advertising Convention (OAC)2024. The 2-day convention will feature thought leadership sessions under the broad theme: ‘OOH: Navigating the new frontiers’.

OAC 2024, like all previous editions of the conference, will have the participation of global and Indian OOH CEOs, accomplished brand marketers, planners & buyers, senior government officials, technologists, and innovators, with thought leaders and pioneers from each of these constituents speaking in the knowledge sessions.  

Talking about the prospects of engaging with a pan-India audience at OAC, G Rammohan, Director, Skyrams said, “Operating in the southern market for almost a decade has endowed us with a deep understanding of local distinctions and tastes. As OAC 2024 takes place in Bengaluru, our strategy to integrate a pan India audience involves highlighting our adaptable and innovative advertising solutions. We have launched South India's largest Digital OOH inventory "Skyrams LED Digital Screens" in Chennai (100 nos.) and Coimbatore (30 nos.) covering all key locations across these cities. Through this launch we aim to demonstrate how our localised expertise can cater to the diverse demands of a nationwide audience. We aim to demonstrate how our localised expertise can cater to the diverse demands of a southern audience. We will also leverage social media platforms to engage with attendees, ensuring our message reaches a broader audience even beyond the convention.”

Commenting on the networking opportunity at OAC, Rammohan said, “Networking at OAC 2024 presents a valuable opportunity for Skyrams to connect with industry peers, potential clients, and thought leaders. Our approach will be to actively participate in discussions, workshops, and informal gatherings to exchange insights and explore emerging trends. We aim to build meaningful relationships, identify collaboration opportunities, and understand the evolving needs of the market. By positioning ourselves as a forward-thinking leader in the OOH advertising sector, we hope to foster partnerships that drive innovation and growth. Additionally, we look forward to learning from the diverse perspectives at the convention, ensuring we remain at the forefront of industry advancements and continue to deliver exceptional value to our clients.”

It may be noted that OAC 2024 will be followed by the OOH Advertising Awards function, and the OOH Expowill also be organised simultaneously with the convention.