Aatika Ansari, Head of Marketing and Digital, Pernod Ricard India, joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - May 31, 2024

“OAA strives to recognise good creative work,” says Aatika

Experiential advertising is the future

In Viewpoints By - May 31, 2024

Saibal Gupta, Managing Partner & CEO, Xperia Group asserts that experiential advertising complemented by highly creative content will progressively edge out conventional mode of OOH advertising in major markets.

UK-based innovation consultant Dino Burbidge to speak on OOH creativity at OAC 2024

In OOH News By M4G Bureau - May 29, 2024

Dino Burbidge helps businesses discover and explore their most creative, valuable and innovative opportunities

‘OOH Expo 2024 is a platform to drive awareness’

In Digital OOH By M4G Bureau - May 28, 2024

Venkatesh Sanjeeva, Director - CEO at Radiant Synage tells Media4Growth why there is a need for a platform like OOH Expo and how the company will be leveraging it to communicate its positioning as a trusted partner in a client’s digital signage journey.

Bombay HC asks CIDCO to present concrete policy on hoardings

In OOH News By M4G Bureau - May 28, 2024

Court prioritises safety and structural integrity of the media over blanket removal of hoardings

Ritu Mittal, Head of Marketing and Digital, Bayer Consumer Health, joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - May 28, 2024

OAA is a prestigious platform that celebrates excellence in Indian OOH advertising,” says Ritu Mittal, Head of Marketing and digital at Bayer Consumer Health as she joins the distinguished OAA 2024 Jury.

Paragon CMO Shawn Chandy joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - May 27, 2024

“OAA is doing an exemplary job in highlighting the efforts taken by Brands/Agencies to do outstanding work,” says Shawn.

Rajeev Raja, Founder & Soundsmith, BrandMusiq to speak on ‘What’s music to brands?’ at OAC 2024

In OOH News By M4G Bureau - May 27, 2024

Over 25 years in advertising, Rajeev has worked on a plethora of brands and created many nationwide campaigns that won him many accolades and awards

Khushi Advertising unveils 3D Anamorphic content for McDonald's India (West & South)

In Digital OOH By Sakshi Sanghavi - May 23, 2024

This campaign marks the first use of such advanced technology for a McDonald's campaign in the region

Worldcom OOH joins International Advertising Association

In OOH News By M4G Bureau - May 21, 2024

Aims to to connect with world's leading advertisers and agencies across five continents