Paragon CMO Shawn Chandy joins OAA 2024 Jury

OAA 2024 welcomes Shawn Chandy, the Chief Marketing Officer, Paragon, as a Jury member. 

With over two decades of expertise spanning Marketing, Brand Management, Promotions, and Advertising, Shawn has consistently delivered outstanding results. His distinguished career is underscored by a proven track record in building and elevating brands, employing a diverse range of strategies, including advertising, event management, and targeted product promotions, all geared towards enhancing product acceptance and boosting profitability.

Sharing his insights on creativity receiving recognition in OOH advertising, Shawn told Media4Growth: “The creative landscape of Indian Out-of-Home (OOH) advertising is vibrant and evolving, marked by a surge in innovative and impactful campaigns. Creativity in OOH is indeed receiving the recognition it deserves. Clients and brands are increasingly understanding that to stand out, they need to embrace innovation and deliver clutter-breaking executions. This realisation is driving a new wave of dynamic and engaging OOH advertisements that capture public attention and leave lasting impressions.”

Highlighting the distinct changes observed on the OOH landscape in recent years, Shawn said, “The perception of OOH advertising has undergone a significant transformation, especially with the advent of new formats like Digital OOH. This shift is evident in the way brands now incorporate OOH into their media planning strategies. The mindset towards OOH has evolved from viewing it as a supplementary medium to recognising it as a vital component of a comprehensive advertising strategy. The flexibility and interactive potential of Digital OOH have made it a compelling choice for brands looking to engage with their audience in innovative ways.”

On how the OOH Advertising Awards recognise top quality work in the OOH industry, Shawn said, “The OOH Advertising Awards (OAA) play a crucial role in showcasing and celebrating exemplary work within the Indian OOH industry. OAA's initiatives are pivotal in encouraging brands and agencies to push their creative boundaries. By highlighting outstanding campaigns, OAA not only acknowledges the efforts and ingenuity of those in the industry but also sets a benchmark for quality and creativity. This recognition is essential for motivating industry professionals to strive for excellence and continuously elevate the standard of OOH advertising.”

“As a distinguished OAA Jury member I am particularly excited to observe, discuss, and evaluate the diverse range of campaigns submitted for consideration. One of the key aspects that I focus upon is how agencies have adapted their campaigns specifically for the OOH medium. I am keen to see how effectively brand messaging is communicated and how well the campaigns leverage the unique advantages of OOH advertising. The ability to capture attention and convey a message succinctly and powerfully is what sets exceptional OOH campaigns apart,” he explained.

The OOH Advertising Awards function will be held at Hilton Garden Inn, Embassy Manyata Business Park, Bengaluru, on July 27, 2024.