MSMA partners OAC 2024 as Sponsor of Q&A sessions

In OOH News By Sakshi Sanghavi - June 07, 2024

“I’m eager to see the positive outcomes that will emerge from our collaboration with the OAC,” says Anup Mittle, Director, MSMA.

‘Building OOH partnerships with retail media networks’

In OOH News By Vasant Jante - June 06, 2024

Sheldon Silverman, CEO of SmartBomb speaks about retail media networks at the WOO Global Congress in Hong Kong

MixIn by Endeavour expands its Retail Media digital offering into Meta in partnership with Zitcha

In OOH News By M4G Bureau - June 06, 2024

Meta’s MPA helps retailers and their brand partners maximise customer engagement by ensuring brands and customers are well-connected, whilst simultaneously elevating the customer shopping experience in a data-safe environment.

Prakash Arts partners OAC 2024 as Associate Sponsor

In OOH News By Sakshi Sanghavi - June 05, 2024

C D V Subbarao, CEO, Prakash Arts highlights the role of OAC as a platform for thought leadership and business networking for Indian OOH

Top OOH firm Coral Media takes up ‘Powered By’ sponsorship of OAC 2024

In OOH News By Sakshi Sanghavi - June 04, 2024

“We are enthusiastic about our partnership with OAC 2024, as it aligns perfectly with our vision to shape the future of OOH advertising in India,” says Lekshumanan Annamalai, Co-founder and CEO of Coral Media

Mera Hoardings partners with ICC to promote T20 World Cup globally

In OOH News By M4G Bureau - June 03, 2024

The International Cricket Council (ICC) has partnered with Mera Hoardings to promote the T20 World Cup on OOH formats on a global scale. This collaboration aims to raise awareness for the T20 Cricket World Cup in the USA, Guyana, and Barbados, where the matches are being played.

Experiential advertising is the future

In Viewpoints By - May 31, 2024

Saibal Gupta, Managing Partner & CEO, Xperia Group asserts that experiential advertising complemented by highly creative content will progressively edge out conventional mode of OOH advertising in major markets.

‘OOH Expo 2024 is a platform to drive awareness’

In Digital OOH By M4G Bureau - May 28, 2024

Venkatesh Sanjeeva, Director - CEO at Radiant Synage tells Media4Growth why there is a need for a platform like OOH Expo and how the company will be leveraging it to communicate its positioning as a trusted partner in a client’s digital signage journey.

Zitcha appoints Josh Forsyth as sales lead to drive retail media growth across APAC

In Digital OOH By M4G Bureau - May 20, 2024

Forsyth joins Zitcha after more than eight years working in senior sales, partnerships and operations roles for major adtech businesses including Yahoo, The Trade Desk and Vistar Media.

Menaka Menon takes charge as President & Managing Partner - Growth & Strategy of DDB Mudra South

In OOH News By Sakshi Sanghavi - May 17, 2024

Menaka has spent over 15 years in advertising with stints at agencies such as FCB, VML, and Leo Burnett.