MSMA partners OAC 2024 as Sponsor of Q&A sessions

MSMA, India's premier mall advertising agency known for its extensive network of digital and static screens, has taken up the Sponsorship of the Q&A segments of the knowledge sessions of the upcoming OOH Advertising Convention (OAC) 2024 which is set to take place on July 26-27 at Hilton Garden Inn, Embassy Manyata Business Park, Bengaluru. 

The popular Q&A segments engage all delegates who attend the OAC sessions, wherein they get to raise questions to the speakers or panel using the OAC app. For each session, a senior OOH leader will review the questions asked and put up the three best questions to the particular speaker or panel to be addressed. The speaker or panel will eventually decide on the best question asked, and an attractive prize will be given to the person who asked that question.

Commenting on MSMA’s brand association with OAC 2024, Anup Mittle, Director, MSMA said, “It is exciting to be associated with OAC as the convention attracts the participation of dynamic and forward-thinking business leaders. Being associated with the OAC as a sponsor is a privilege, and I’m looking forward to a fruitful and collaborative experience. I also look forward to exploring the latest trends and innovations that are shaping our industry. This convention is an excellent platform to exchange ideas, gain new insights. As a sponsor, we aim to contribute meaningfully to the success of this event. Overall, I am confident that this convention will be a highly enriching experience, and I’m eager to see the positive outcomes that will emerge from our collaboration with the OAC. Thank you for this incredible opportunity.” 

Highlighting the extensive engagement and participation opportunities, Anup said, “We plan to actively participate in various sessions, and panel discussions. By contributing to these events, we can share our experience, learn from others, and engage in meaningful conversations about the latest industry trends and challenges. During the meet-and-greet sessions we can connect with the attendees in a relaxed and friendly environment. These sessions will provide a great opportunity for one-on-one conversations, networking, and building personal connections. We believe that by working together, we can achieve great things and make a positive impact on our industry. “

The OOH Advertising convention is all set to have an elite list of speakers from worldwide, which include

• Charles Parry-Okeden, Co-Founder & Global CEO, Executive Channel Network & Independent Chair, OMA & MOVE Australia
• Melanie Lindquist, Managing Director, Talon Asia Pacific, Singapore
• Tom Goddard, President, World Out of Home Organization, The UK
• Rajeev Raja, Founder & ‘Soundsmith’, BrandMusiq
• Joy Bhattacharjya, CEO, Prime Volleyball League, Author, and Sports Analyst
• Dino Burbidge, Innovation Consultant & CEO of Dinova, The UK.