‘We should have Roadstar up and running shortly’

In OOH News By Rajiv Raghunath - July 05, 2024

Praveen Vadhera, CEO of Indian Outdoor Advertising Association (IOAA) talks about the apex body’s plans for the audience metrics platform Roadstar that is designed as the common currency for Indian OOH

IOAA Chairman Pawan Bansal to address OAC 2024

In OOH News By M4G Bureau - June 17, 2024

Pawan will be speaking on industry regulation, policy advocacy, audience metrics, tech adoption, among others

IOAA announces the first edition of OOH Pinnacle Awards

In OOH News By Sakshi Sanghavi - June 11, 2024

The entry submissions are open till June 30

‘Robust OOH metrics key to transparency, trust, collaboration’

In OOH News By Vasant Jante - June 10, 2024

Global experts share their perspectives on the changing dynamics of OOH audience metrics at the WOO Global Congress

‘DOOH spurs industry growth, enabling more dynamic and targeted advertising solutions’

In OOH News By Vasant Jante - June 07, 2024

Anna Bager, President & CEO, Out-of-Home Advertising Association of America (OAAA) talks about OOH’s new growth dynamics at the WOO Global Congress

Mera Hoardings partners with ICC to promote T20 World Cup globally

In OOH News By M4G Bureau - June 03, 2024

The International Cricket Council (ICC) has partnered with Mera Hoardings to promote the T20 World Cup on OOH formats on a global scale. This collaboration aims to raise awareness for the T20 Cricket World Cup in the USA, Guyana, and Barbados, where the matches are being played.

Raise accountability standards for OOH: Experts at Goafest 2024

In OOH News By M4G Bureau - June 03, 2024

The panel also discussed strategies for OOH adaptation to an ever-evolving media landscape

Worldcom OOH joins International Advertising Association

In OOH News By M4G Bureau - May 21, 2024

Aims to to connect with world's leading advertisers and agencies across five continents

IOAA reassures support to Maharashtra Govt, BMC for audit & regulation of hoarding structures in Mumbai

In OOH News By M4G Bureau - May 20, 2024

“We prioritise safety and diligently promote compliance among our members,” states IOAA Chairman Pawan Bansal

MHOA calls for tougher measures to ensure outdoor media structural stability & root out illegal media

In OOH News By Rajiv Raghunath - May 17, 2024

MHOA has directed its members to immediately conduct a comprehensive safety review of all their hoardings to ensure and reinforce adherence to strict safety standards.