Paragon CMO Shawn Chandy joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - May 27, 2024

“OAA is doing an exemplary job in highlighting the efforts taken by Brands/Agencies to do outstanding work,” says Shawn.

Rajeev Raja, Founder & Soundsmith, BrandMusiq to speak on ‘What’s music to brands?’ at OAC 2024

In OOH News By M4G Bureau - May 27, 2024

Over 25 years in advertising, Rajeev has worked on a plethora of brands and created many nationwide campaigns that won him many accolades and awards

Khushi Advertising unveils 3D Anamorphic content for McDonald's India (West & South)

In Digital OOH By Sakshi Sanghavi - May 23, 2024

This campaign marks the first use of such advanced technology for a McDonald's campaign in the region

Worldcom OOH joins International Advertising Association

In OOH News By M4G Bureau - May 21, 2024

Aims to to connect with world's leading advertisers and agencies across five continents

Michael Provenzano to speak on OOH going global, Jean-Christophe Conti on pDOOH 2.0 at WOO Global Congress

In OOH News By M4G Bureau - May 21, 2024

Michael Provenzano will provide a comprehensive guide to preparing for and capitalising on the growing demand for cross-border advertising placements

IOAA reassures support to Maharashtra Govt, BMC for audit & regulation of hoarding structures in Mumbai

In OOH News By M4G Bureau - May 20, 2024

“We prioritise safety and diligently promote compliance among our members,” states IOAA Chairman Pawan Bansal

Menaka Menon takes charge as President & Managing Partner - Growth & Strategy of DDB Mudra South

In OOH News By Sakshi Sanghavi - May 17, 2024

Menaka has spent over 15 years in advertising with stints at agencies such as FCB, VML, and Leo Burnett.

Brand marketer Archana Aggarwal, formerly with Airtel, joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - May 07, 2024

“OOH is regaining relevance as brands seek to leverage its unique ability to reach consumers in real-world environments,” says Archana Agarwal.

Sounak Bhowmick, Brand Marketing Lead, USDC Global, joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - May 06, 2024

“OAA plays a crucial role in celebrating creativity, fostering innovation, and setting benchmarks for excellence in the Indian OOH industry,” says Sounak

WOO President Tom Goddard urges OOH industry to step up initiatives on sustainability

In OOH News By M4G Bureau - May 06, 2024

Goddard describes the issue of sustainability as the “elephant in the boardroom”