Michael Provenzano to speak on OOH going global, Jean-Christophe Conti on pDOOH 2.0 at WOO Global Congress

Vistar co-founder and CEO Michael Provenzano will discuss the potential for Out of Home to go beyond local audiences and mine significant revenue opportunities on an international scale at the World Out of home Organization Global Congress in Hong Kong from June 5-7.

He will provide a comprehensive guide to preparing for and capitalising on the growing demand for cross-border advertising placements including essential strategies for media owners aiming to attract global advertisers. This entails the adoption of scalable technologies and systems that adeptly manage complexities including currency exchanges and varied data segments.

J-C Conti, CEO of VIOOH, will dispel many of the myths affecting programmatic DOOH including the accusations that it is designed for low value inventory and programmatic will cannibalise some existing revenue streams.

Programmatic 2.0 is here to stay, he will say, and OOH media owners need to embrace it to be competitive in an ever-changing media landscape.

WOO CMO Richard Saturley says: "Two of the biggest issues facing Out of Home are the need to attract international and global advertisers by giving them what they need and making the medium easier to buy at scale. We couldn't have two more expert industry pioneers to examine these issues in depth than Vistar's Michael Provenzano and VIOOH's Jean-Christophe Conti."