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DDB Mudra Group boosts strategic leadership – Appoints Shashank Lanjekar as National Strategy Head
In OOH News By Sakshi Sanghavi - June 11, 2024
He brings an experience of 25+ years in the industry
BFI IMAX - 25 years as a London icon
In OOH News By M4G Bureau - June 11, 2024
Ocean Outdoor UK CEO Phil Hall says: “The BFI IMAX has a significant place in Ocean’s history as our original Ask For It By Name location.”
From awareness to action: Mastering brand reach
In OOH News By Vasant Jante - June 11, 2024
Lindsay Rapacchi, Research and Insight Director at Clear Channel Outdoor reveals the power of reach and targeting in brand growth strategies
Kedar Ravangave, Head – Marketing, Brand & Category Amazon India to speak at OAC 2024 in Bengaluru
In OOH News By M4G Bureau - June 11, 2024
Kedar Ravangave will address the convention on the theme: ‘Unboxing OOH for great brand outcomes’
The now, next, and wondrous future of OOH
In OOH News By Vasant Jante - June 11, 2024
Innovation expert Dino Burbidge speaks the ever-evolving landscape of OOH advertising, powered by interactive technologies
‘Automate to enhance OOH measurability, accessibility’
In OOH News By Vasant Jante - June 11, 2024
Annie Rickard, Manging Partner of OOH Capital, steers a panel discussion on "Why Automate and Why Now?", with Ben Milne, Global Head of OOH Business, dentsu, Emma Hegg, Group Director – Platform Strategy, oOh! and Gavin Lee, Sr Director – Product, Broadsign
Talon signs up Raeem International as exclusive partner agency in Pakistan
In OOH News By Rajiv Raghunath - June 10, 2024
As a Talon partner agency, Raeem International will have a multi-market campaign launch capability for Pakistan marketers..
'Data, tech, creativity power OOH transformation'
In OOH News By Vasant Jante - June 10, 2024
Sylvain Le Borgne, Group Chief Data Officer of JCDecaux, spoke about using data to boost profits at the recent WOO global congress in Hong Kong
‘Robust OOH metrics key to transparency, trust, collaboration’
In OOH News By Vasant Jante - June 10, 2024
Global experts share their perspectives on the changing dynamics of OOH audience metrics at the WOO Global Congress
Amit Sinha, Associate Director - Brand & Marketing, PNB MetLife India Insurance joins OAA 2024 Jury
In OOH News By Sakshi Sanghavi - June 10, 2024
“OAA is doing a wonderful job in recognising and celebrating outstanding creativity & innovation in the OOH domain,” says Amit Sinha.