Kedar Ravangave, Head – Marketing, Brand & Category Amazon India to speak at OAC 2024 in Bengaluru

Highly accomplished brand leader Kedar Ravangave, Head – Marketing, Brand & Category Amazon India will be addressing the upcoming OOH Advertising Convention that will be organised in Bengaluru on July 26-27, 2024. Kedar will be speaking on the theme ‘Unboxing OOH for great brand outcomes’, wherein he will be sharing his perspectives on:

• How OOH can be placed at the core of a media plan, and how that mindset shift needs to happen at all levels – from brand strategist, to planners and buyers
• How this multi-format medium can be best leveraged for impactful campaigns
• What are the typical issues that need to addressed – on both buying and selling sides
• How creativity can be given its due for OOH advertising – and is that only a cost function?

Kedar is a key player on Amazon's leadership team, spearheading Marketing, Brand & Category efforts. His primary focus is to elevate Amazon, Amazon Prime, Amazon Fashion, Amazon Fresh, Amazon Pay, & Amazon Specials to become the most cherished brands in the region. With a portfolio exceeding Rs 1000cr for Amazon India, Kedar leverages over 15 years of expertise in Marketing and Sales.

His journey, spanning from India's leading beauty brand Marico to the forefront of technology at Amazon, showcases his refined skills in Cross-functional Team Leadership, Marketing Strategy, Digital Marketing, and Brand Management. Kedar is adept at managing teams, navigating large budgets, and steering the success of billion-dollar businesses.

Among his many accomplishments, Kedar spearheaded Amazon Prime brand development in India, implementing Best at Amazon Prime playbooks that fuelled double-digit growth in Prime subscription; launched Amazon Fashion, bridging the gap with FK fashion group on perception and business outcomes; initiated Amazon Pay brand, propelling Payment Adoption to rank third in the category among affluent segments; led mass marketing GTMs for Amazon Fresh (Grocery), aligning with product/service changes for rapid evolution; conceptualised and launched the MPAM (Marketing Process and Assets Management) tool, driving streamlined processes; and established the in-house Regional Production hub (Studio CRICKET) for enhanced cost efficiency and quicker turnaround times.