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Xtreme Media to showcase cutting-edge solutions at OAC’s OOH Expo in Bengaluru on July 26-27
In OOH Solutions By Sakshi Sanghavi - July 11, 2024
“Our goal is to raise product awareness and effectively communicate our latest innovations among audiences from the DOOH industry, helping them make informed and confident decisions when purchasing outdoor LED displays,” says Sanket Rambhia, Director, Xtreme Media.
WB urban affairs deptt places curbs on outdoor advertising in different locations as under draft ad & signage policy
In OOH News By Sakshi Sanghavi - July 11, 2024
Outdoor ads will be prohibited in areas such as national parks, district forests, water bodies, historical monuments, among others
Pikasso Italia secures exclusive DOOH ad concession at Bariblu Mall in Italy’s Bari province
In Digital OOH By M4G Bureau - July 11, 2024
Bariblu's DOOH platform will be equipped with precise audience measurement provided by Admobilize software for the Starled and by Quividi software for the totems of the Channel network.
WOO heads for Milan for first in-person European Regional Forum
In OOH News By M4G Bureau - July 11, 2024
WOO President Tom Goddard says, “The outlook for OOH in Europe is buoyant despite the various geopolitical issues and overtaking North America by value is a major achievement and step forward for the global industry.”
Devotees relish ‘Chappan Bowls’ of Sunfeast YiPPee! at Puri Rath Yatra
In Campaigns By M4G Bureau - July 10, 2024
The brand has set-up a Beach Café to deliver an elevated experience
Ashish Morone, Sr VP and Head - Brand Marketing Communications, HDFC Bank to address OAC 2024
In OOH News By M4G Bureau - July 10, 2024
Ashish Morone joins a panel on the theme ‘Is DOOH ticking all the boxes for brands?’
Ankur Malhotra, Head of Marketing & Omni-Channel Strategy, Bridgestone India to address OAC 2024
In OOH News By M4G Bureau - July 09, 2024
Ankur Malhotra joins a panel on the theme ‘How to get brands to show more love for OOH?’
‘AI is a learning, generative element of intelligence that needs to be harnessed judiciously’
Ocean Outdoor Group CEO Designate Stephen Joseph speaks about the growing role of AI and automation in OOH advertising, in conversation with Rajiv Raghunath
Unilumin launches state-of-the-art experience centre in Noida
In OOH News By Sakshi Sanghavi - July 08, 2024
The experience centre offers an immersive visual experience, showcasing the latest LED COB and MIP technologies and products.
Aniruddha Haldar, SVP – Marketing, Scooters, Commuter Motorcycles & Corporate Brand, TVS Motor Company to speak at OAC 2024
In OOH News By M4G Bureau - July 08, 2024
Aniruddha Haldar will be speaking on ‘Connecting with consumers countrywide: The OOH experience’