Raghav Subramanian, Habeeb Nizamudin to speak on media planning & OOH at OAC 2018

In OOH News By M4G Bureau - July 02, 2018

Raghav Subramanian is COO (Partnerships), IPG Mediabrands – India; Habeeb Nizamudin is CMO, IPG Mediabrands – India

Artize celebrates Red Dot award with a six-month campaign

In Campaigns By M4G Bureau - June 29, 2018

The brand captures Mumbai Airport’s high visibility locales to heighten the interest, catch maximum eyeballs and create great recall

Telangana Govt takes corporate branding approach on OOH

In Campaigns By M4G Bureau - June 28, 2018

In association with INKA creative agency, the state government stands tall on OOH by showcasing its fast-paced development

Jeevansathi.com adorns bus shelters in mandap style in Delhi

In Campaigns By M4G Bureau - June 27, 2018

After sending out the message via TV, Digital medium, the brand takes ‘Be Found’ campaign to OOH platform to garner maximum eyeballs

Ultratech cementing its brand positioning in Goa

In Gallery By M4G Bureau - June 26, 2018

Ultratech launches Ultratech Super Cement in Goa to enhance its brand positioning by increasing their product offer. And to promote this, the brand opted for OOH medium. In association with Space Communication, the brand took a variety of formats to create a dominating presence in the state

Netflix gives a glimpse of ‘Lust Stories’ & more at IGI Airport

In Campaigns By M4G Bureau - June 26, 2018

The OTT premium brand utilises digital format to play promos of their latest series at T3 departure gates

Uber speeds ahead with 'Badhte Chalein' campaign

In Campaigns By M4G Bureau - June 25, 2018

The OOH campaign, showcasing its new brand ambassador Virat Kohli, has been designed in sync with its mainstream campaign to build its image as an enabler of movement

Ultratech Cement strengthening its brand positioning in Goa

In Campaigns By M4G Bureau - June 21, 2018

The brand ropes in a variety of formats communicating a strong message through a widely spread campaign

‘Come Out and Play’ – that’s the message from Virat Kohli & PUMA

In Gallery By M4G Bureau - June 20, 2018

India’s leading cricketer and captain of the Indian national team, Virat Kohli along with global sportswear brand in the world PUMA gave impetus to the Come Out and Play (COAP) movement with the COAP Play Wagon which travelled around Bangalore with surprise pit stops to set up play areas where people could come out and play a game

BMTC to do away with glass panel branding on buses

In OOH News By M4G Bureau - June 19, 2018

The panels will instead show the names of key places covered on the bus route