Ultratech cementing its brand positioning in Goa
by M4G Bureau | Jun 26, 2018
Ultratech launches Ultratech Super Cement in Goa to enhance its brand positioning by increasing their product offer. And to promote this, the brand opted for OOH medium. In association with Space Communication, the brand took a variety of formats to create a dominating presence in the state
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The brand message - “Sirf Makaan Nahi, Banaaiye Apni Pehchaan”
In sync with its brand identity
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High traffic zone
Creating a dominating presence with bus shelters
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OOH campaign to deepen the brand presence
Goa is one of the important markets, considering the ongoing infrastructural expansion
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