‘Come Out and Play’ – that’s the message from Virat Kohli & PUMA
by M4G Bureau | Jun 20, 2018
India’s leading cricketer and captain of the Indian national team, Virat Kohli along with global sportswear brand in the world PUMA gave impetus to the Come Out and Play (COAP) movement with the COAP Play Wagon which travelled around Bangalore with surprise pit stops to set up play areas where people could come out and play a game
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Spot the van and play a sport
An on-ground activation conducted on the 18th of every month in Bangalore and Goa
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Pressing on the need to adopt some kind of play to remain fit and healthy
The van’s first pit stop was at RV College and then moved to Global Tech Park
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Towards inculcating the culture of fitness…
Come Out And Play is a movement initiated last year in November during the launch of Virat’s brand One8
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