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Worldcom OOH joins International Advertising Association
In OOH News By M4G Bureau - May 21, 2024
Aims to to connect with world's leading advertisers and agencies across five continents
Michael Provenzano to speak on OOH going global, Jean-Christophe Conti on pDOOH 2.0 at WOO Global Congress
In OOH News By M4G Bureau - May 21, 2024
Michael Provenzano will provide a comprehensive guide to preparing for and capitalising on the growing demand for cross-border advertising placements
Zitcha appoints Josh Forsyth as sales lead to drive retail media growth across APAC
In Digital OOH By M4G Bureau - May 20, 2024
Forsyth joins Zitcha after more than eight years working in senior sales, partnerships and operations roles for major adtech businesses including Yahoo, The Trade Desk and Vistar Media.
IOAA reassures support to Maharashtra Govt, BMC for audit & regulation of hoarding structures in Mumbai
In OOH News By M4G Bureau - May 20, 2024
“We prioritise safety and diligently promote compliance among our members,” states IOAA Chairman Pawan Bansal
‘Creativity extends beyond just innovations, creativity is a mindset.’
In Viewpoints By Sakshi Sanghavi - May 20, 2024
“Embracing creativity in every campaign can uplift India's OOH landscape and leave a lasting impression on viewers.” says Roshan Rawat, General Manager & Creative Head, Times OOH
Menaka Menon takes charge as President & Managing Partner - Growth & Strategy of DDB Mudra South
In OOH News By Sakshi Sanghavi - May 17, 2024
Menaka has spent over 15 years in advertising with stints at agencies such as FCB, VML, and Leo Burnett.
MHOA calls for tougher measures to ensure outdoor media structural stability & root out illegal media
In OOH News By Rajiv Raghunath - May 17, 2024
MHOA has directed its members to immediately conduct a comprehensive safety review of all their hoardings to ensure and reinforce adherence to strict safety standards.
‘It’s all about creatively managing space’
Vincent Lam, Founder, Chairman of the Board and CEO, Asiaray Media Group speaks about his pioneering space management concept and how that delivers greater value to advertisers. Edited excerpts of the interview with Rajiv Raghunath
Kanika Kalra appointed as the Regional Marketing Director, Health & Nutrition at Reckitt - South Asia
In OOH News By Sakshi Sanghavi - May 17, 2024
Previously Kanika has worked with Snapdeal, Unilever in Personal Care, and Pepsico as well as GSK Consumer.
75Media celebrates 4th birthday with impressive growth and a new Leeds HQ
In OOH News By M4G Bureau - May 16, 2024
On track to meet a 470% growth in revenue year-on-year for 2024