Fujifilm India opens graphic arts demo centre in Gurugram

In OOH Solutions By Bhawana Anand - November 21, 2018

The centre houses Fujifilm’s latest version of Acuity LED 3200R and Acuity EY wide format printer

Brands shine bright on JCDecaux India’s Citylights

In Campaigns By M4G Bureau - November 21, 2018

Cadbury, ITC Dark Fantasy, Nestle, Nova Milk, KRBL and Big Bazaar were among those who used street furniture to promote their festive offers

Chumbak’s call to go beyond the ordinary

In Gallery By M4G Bureau - November 20, 2018

Chumbak’s 1st campaign, rolled out on OOH, positions the brand character of being quirky and colourful

The quirkier the better, says Chumbak’s first campaign

In Campaigns By M4G Bureau - November 20, 2018

Chumbak’s first campaign positions the brand as a celebration of the free-spirited and the colourful

ColorJet India partners with Digital Hires

In OOH Solutions By M4G Bureau - November 19, 2018

Spain-based company Digital Hires will market and offer after- sales service for all the variants of digital printers

Another kind of Dutch courage?

In Gallery By M4G Bureau - November 16, 2018

As part of a unique and cheeky campaign rolled out in the Netherlands, Pepsi encouraged people to take a blind taste test comparing Coke and Pepsi

Pepsi uncorks blind taste test in Netherlands

In Campaigns By M4G Bureau - November 16, 2018

The brand encouraged people to take a blind taste test comparing Coke and Pepsi and then retargeted them through programmatic DOOH advertising

Laqshya Media Group ties up with Comkeys to bring Mediakeys to India

In OOH News By Shradha Mishra - November 15, 2018

The strategic alliance will leverage Mediakeys’ international operations and Laqshya Media Group’s strong footing and rich experience in Indian markets

Tata Steel’s global growth story stands tall on OOH 

In Campaigns By Bhawana Anand - November 15, 2018

In association with Kinetic India, the brand narrates its success story by using a Burj Khalifa replica

PlayAds targets Sabrimala pilgrims with digital utility format

In Digital OOH By M4G Bureau - November 14, 2018

Totally 15 digital ticket vending kiosks are getting installed at the Kerala State bus stations in Nilakkal and Pampa