Chumbak’s call to go beyond the ordinary
by M4G Bureau | Nov 20, 2018
Chumbak’s 1st campaign, rolled out on OOH, positions the brand character of being quirky and colourful
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Quirky is so cool!
The campaign by Chumbak celebrates women who are free-spirited and thus establishes the brand narrative
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This is me, take it or leave it!
Chumbak in its first campaign promotes the brand’s multifaceted nature by celebrating women who are quirky
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Who says we are ordinary?
Colourful, unique and free-spirited. These are the attributes that Chumbak seeks to promote in its first campaign, unleashed on OOH
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