Gas-o-fast ignites UP markets with anamorphic DOOH campaign crafted by ideacafe.agency

In Digital OOH By M4G Bureau - July 16, 2024

UP is a priority market for Gas-o-fast with a current market share of 12% and growing steadily, states, Joy Chatterjee, Associate VP and Head of Sales and Marketing for Consumer Division, Mankind Pharma

Asiaray bags exclusive media rights at 9 Shenzhen Metro lines

In OOH News By M4G Bureau - July 15, 2024

Vincent Lam, Founder, Chairman and Executive Director of Asiaray, says, "This not only demonstrates our strong reputation and fruitful results in developing the Shenzhen market, but also marks a new stage of our in-depth services in the Guangdong-Hong Kong-Macao Greater Bay Area.”

Logic to display data driven digital solutions at OAC’s OOH Expo

In OOH Solutions By Sakshi Sanghavi - July 15, 2024

“At OAC 2024, we see great value in connecting with OOH leaders including networking with potential clients, partners, and industry thought leaders, fostering collaboration and driving innovation within the OOH space,” says Pankaj Bellad, Business Head, Logic

'Radiant Synage to showcase signage solutions at OAC’s OOH Expo'

In OOH Solutions By Sakshi Sanghavi - July 12, 2024

“The convention attracts industry leaders, potential clients, and fellow exhibitors, providing a vibrant platform to connect, share insights, and explore potential collaborations,” says Murali Krishna, Director- Sales and Operations, Radiant Synage

96% of marketers, agencies in US planning to increase or maintain spending in the next 12 Months: DPAA Study

In Research By M4G Bureau - July 12, 2024

The ‘DPAA 2024 Omnichannel Decision-Makers Study’ was conducted by Advertiser Perceptions, the leader in providing research-based strategic market intelligence to the media, advertising, and ad tech industries.

Pramod Patil, VP and Head of Media, Kotak Mahindra Group to address OAC 2024 in a session on DOOH advertising

In OOH News By M4G Bureau - July 12, 2024

Pramod Patil joins a power-packed panel on the theme ‘Is DOOH ticking all the boxes for brands?’

Xtreme Media to showcase cutting-edge solutions at OAC’s OOH Expo in Bengaluru on July 26-27

In OOH Solutions By Sakshi Sanghavi - July 11, 2024

“Our goal is to raise product awareness and effectively communicate our latest innovations among audiences from the DOOH industry, helping them make informed and confident decisions when purchasing outdoor LED displays,” says Sanket Rambhia, Director, Xtreme Media.

Pikasso Italia secures exclusive DOOH ad concession at Bariblu Mall in Italy’s Bari province

In Digital OOH By M4G Bureau - July 11, 2024

Bariblu's DOOH platform will be equipped with precise audience measurement provided by Admobilize software for the Starled and by Quividi software for the totems of the Channel network.

WOO heads for Milan for first in-person European Regional Forum

In OOH News By M4G Bureau - July 11, 2024

WOO President Tom Goddard says, “The outlook for OOH in Europe is buoyant despite the various geopolitical issues and overtaking North America by value is a major achievement and step forward for the global industry.”

Devotees relish ‘Chappan Bowls’ of Sunfeast YiPPee! at Puri Rath Yatra

In Campaigns By M4G Bureau - July 10, 2024

The brand has set-up a Beach Café to deliver an elevated experience