Pramod Patil, VP and Head of Media, Kotak Mahindra Group to address OAC 2024 in a session on DOOH advertising

Studies undertaken in different global markets point to DOOH advertising delivering high brand uplift. Is that alone a sufficient reason for brands to have DOOH placed more prominently in their media mix? Are brands geared for the shift from displays to impressions? Pramod Patil, Vice President and Head of Media, Kotak Mahindra Group will be sharing his viewpoint on a gamut of factors going into a brand’s approach to DOOH advertising in a panel discussion on the theme ‘Is DOOH ticking all the boxes for brands?’ at the upcoming OOH Advertising Convention (OAC) in Bengaluru on July 26-27, 2024.

Pramod Patil in his current role is responsible for planning media strategy, efficient buying of media inventory for campaigns across the Group and across media, and ensuring timely and error-free execution. 

Pramod joined Kotak in 2014 and prior to that he worked at MRUC, Lodestar UM and Starcom. He has over 17 years of experience in media research, strategy, measurement, planning, and buying. Some of the landmark campaigns that Pramod has worked on at Kotak include Kona Kona Kotak and #IndiaInvited.