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Ambika Mehrotra, Senior Media Manager, Nestle member of OAA 2024 Jury
In OOH News By Sakshi Sanghavi - June 13, 2024
“The OAA provides a valuable opportunity for industry professionals, agencies, and brands to showcase their best work and gain recognition for their efforts,” says Ambika Mehrotra
Godrej Appliances and MOMS surprise travellers with an innovative baggage claim experience
In Campaigns By Sakshi Sanghavi - June 13, 2024
The campaign was executed on the baggage conveyor belt of the Goa Mopa airport
ACKO CMO Ashish Mishra to address OAC 2024 in Bengaluru
In OOH News By M4G Bureau - June 13, 2024
Ashish Mishra will be sharing his perspectives on the theme: ‘Can OOH perform at every stage of the marketing funnel?’
Reliance Retail's Tira announces store launch in Mumbai with vintage Ambassador car branding executed by Wrap2Earn
In Campaigns By M4G Bureau - June 12, 2024
The creative team at Wrap2Earn transformed two iconic Ambassadors with Tira branding elements, ensuring these 'mobile billboards' captured millions of views during the 10-day campaign.
hBits onboards Saumil Parekh as Chief Marketing Officer
In OOH News By Sakshi Sanghavi - June 12, 2024
With over 12 years of experience across FMCG, IT and e-commerce sectors, Saumil has held key roles at esteemed companies such as Infosys, Colgate and Pharmeasy
We can now see an exciting new horizon for OOH: WOO President
In OOH News By M4G Bureau - June 12, 2024
Year 2024 expected to see greater OOH growth, powered by the Olympics, the Euros football championships and some 50% of the world's population going to the polls, boosting political advertising.
IOAA announces the first edition of OOH Pinnacle Awards
In OOH News By Sakshi Sanghavi - June 11, 2024
The entry submissions are open till June 30
DDB Mudra Group boosts strategic leadership – Appoints Shashank Lanjekar as National Strategy Head
In OOH News By Sakshi Sanghavi - June 11, 2024
He brings an experience of 25+ years in the industry
BFI IMAX - 25 years as a London icon
In OOH News By M4G Bureau - June 11, 2024
Ocean Outdoor UK CEO Phil Hall says: “The BFI IMAX has a significant place in Ocean’s history as our original Ask For It By Name location.”
From awareness to action: Mastering brand reach
In OOH News By Vasant Jante - June 11, 2024
Lindsay Rapacchi, Research and Insight Director at Clear Channel Outdoor reveals the power of reach and targeting in brand growth strategies