ACKO CMO Ashish Mishra to address OAC 2024 in Bengaluru

Even as OOH advertising assumes new dimensions powered by new technologies and creative solutions, and as this medium integrates more seamlessly with advertising on digital, radio, social media and other platforms, the moot question is: How best can OOH deliver all across the marketing funnel. Renowned brand leader Ashish Mishra, CMO, ACKO will be addressing the upcoming OOH Advertising Convention (OAC) on the theme ‘Can OOH perform at every stage of the marketing funnel?’

At this OAC which will be organised in Bengaluru on July 26-27, 2024, Ashish will be sharing his viewpoints on the following:

• OOH advertising is increasingly not just about building brand awareness; today as marketing budgets are squeezed, are brands recognising OOH potential to perform at all stages of the marketing funnel?
• With more data integration with OOH planning, and effective use of ad tech, is there scope for brands to make a better use of OOH across the marketing spectrum?
• For a medium that is essentially ‘one to many’, how creatively can this medium be used to deliver different messaging to different target consumer groups?
• For an industry like insurance, is OOH advertising a tool to reinforce the trust factor?
• With DOOH coming on the scene in more significant ways, and with OOH as a while integrating a lot more with other media channels, is there a reason for brands to put more ad dollars on this medium? 

Ashish brings nearly two decades of proficiency in brand-building and marketing, with a strong background in driving growth through strategic marketing initiatives. He has worked in the BFSI space globally for 15 years and brought years of learnings to build a new-age, digitally savvy local Indian insurtech brand - ACKO. 

At ACKO, he is responsible for driving growth for the company by building a strong consumer brand and delivering best-in-class customer experience. An important part of his role includes defining the brand's positioning and vision, creating meaningful customer connections by empowering consumers to make better informed choices when it comes to their insurance needs. 

Before ACKO, Ashish worked with HSBC as a Regional Marketing Manager across their India, Dubai, and London offices. Ashish has also worked with the DDB Mudra Group and Lowe Lintas in the initial years of his career.

He holds an engineering degree in Computer Science and a PGDCA from MICA, Ahmedabad.