Raise accountability standards for OOH: Experts at Goafest 2024

In OOH News By M4G Bureau - June 03, 2024

The panel also discussed strategies for OOH adaptation to an ever-evolving media landscape

Aatika Ansari, Head of Marketing and Digital, Pernod Ricard India, joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - May 31, 2024

“OAA strives to recognise good creative work,” says Aatika

Experiential advertising is the future

In Viewpoints By - May 31, 2024

Saibal Gupta, Managing Partner & CEO, Xperia Group asserts that experiential advertising complemented by highly creative content will progressively edge out conventional mode of OOH advertising in major markets.

Goafest 2024: Rapport wins Gold for Innovative Use of Out of Home at the Abby One Show Awards

In OOH News By M4G Bureau - May 30, 2024

Mindshare bags Gold for innovative Use of Activation

Joy Bhattacharjya, CEO - Prime Volleyball League, Sports Analyst to conduct The Quintessential OOH Quiz at OAC

In OOH News By M4G Bureau - May 30, 2024

The open quiz contest will have the participation of all OAC 2024 delegates; attractive prizes for winner & runner-up

Ocean Outdoor & MC Saatchi invite the people of UK to support The Big Help Out

In Digital OOH By M4G Bureau - May 29, 2024

The OOH campaign is appearing across Ocean’s The Loop networks in Manchester, Birmingham and Edinburgh and on selected large format screens in 10 UK cities.

‘OOH Expo 2024 is a platform to drive awareness’

In Digital OOH By M4G Bureau - May 28, 2024

Venkatesh Sanjeeva, Director - CEO at Radiant Synage tells Media4Growth why there is a need for a platform like OOH Expo and how the company will be leveraging it to communicate its positioning as a trusted partner in a client’s digital signage journey.

Ritu Mittal, Head of Marketing and Digital, Bayer Consumer Health, joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - May 28, 2024

OAA is a prestigious platform that celebrates excellence in Indian OOH advertising,” says Ritu Mittal, Head of Marketing and digital at Bayer Consumer Health as she joins the distinguished OAA 2024 Jury.

The Humble ‘Lauki’ Continues to Enthrall Viewers: Prime Video’s Unmissable Marketing Triumph for Panchayat Season 3

In Campaigns By Sakshi Sanghavi - May 27, 2024

Phulera’s favourite laukis transformed into larger-than-life inflatable balloons, displaying Panchayat’s new season premiere date! They rode atop local cabs in Mumbai, Delhi, and Jaipur, and were strategically positioned in key markets leading up to the launch

OUTRONT CEO Jeremy Male to interview Perion CEO Tal Jacobson post Hivestack acquisition at WOO Hong Kong 2024

In OOH News By M4G Bureau - May 27, 2024

OUTFRONT's Male says: "Tal Jacobsen is a dynamic leader in the digital marketplace and we look forward to hearing his plans for Perion.”