Gas-o-fast ignites UP markets with anamorphic DOOH campaign crafted by ideacafe.agency

In Digital OOH By M4G Bureau - July 16, 2024

UP is a priority market for Gas-o-fast with a current market share of 12% and growing steadily, states, Joy Chatterjee, Associate VP and Head of Sales and Marketing for Consumer Division, Mankind Pharma

‘We should have Roadstar up and running shortly’

In OOH News By Rajiv Raghunath - July 05, 2024

Praveen Vadhera, CEO of Indian Outdoor Advertising Association (IOAA) talks about the apex body’s plans for the audience metrics platform Roadstar that is designed as the common currency for Indian OOH

5 Star Advertising partners OAC 2024 as Associate Sponsor

In OOH News By Sakshi Sanghavi - July 05, 2024

“Partnering with the OOH Advertising Convention enables us to be at the forefront of industry innovation, where technology and creativity converge to set a new pace for business growth,” says Saravanan, Founder of 5 Star Advertising.

Skyrams partners OAC 2024 as Associate Sponsor

In OOH News By Sakshi Sanghavi - July 02, 2024

“As OAC 2024 will be held in Bengaluru, our strategy to integrate a pan-India audience involves highlighting our adaptable and innovative advertising solutions” says G Rammohan, Director, Skyrams.

IOAA Chairman Pawan Bansal to address OAC 2024

In OOH News By M4G Bureau - June 17, 2024

Pawan will be speaking on industry regulation, policy advocacy, audience metrics, tech adoption, among others

IOAA announces the first edition of OOH Pinnacle Awards

In OOH News By Sakshi Sanghavi - June 11, 2024

The entry submissions are open till June 30

‘Robust OOH metrics key to transparency, trust, collaboration’

In OOH News By Vasant Jante - June 10, 2024

Global experts share their perspectives on the changing dynamics of OOH audience metrics at the WOO Global Congress

Amit Sinha, Associate Director - Brand & Marketing, PNB MetLife India Insurance joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - June 10, 2024

“OAA is doing a wonderful job in recognising and celebrating outstanding creativity & innovation in the OOH domain,” says Amit Sinha.

‘DOOH spurs industry growth, enabling more dynamic and targeted advertising solutions’

In OOH News By Vasant Jante - June 07, 2024

Anna Bager, President & CEO, Out-of-Home Advertising Association of America (OAAA) talks about OOH’s new growth dynamics at the WOO Global Congress

Prakash Arts partners OAC 2024 as Associate Sponsor

In OOH News By Sakshi Sanghavi - June 05, 2024

C D V Subbarao, CEO, Prakash Arts highlights the role of OAC as a platform for thought leadership and business networking for Indian OOH