Ultratech cementing its brand positioning in Goa

In Gallery By M4G Bureau - June 26, 2018

Ultratech launches Ultratech Super Cement in Goa to enhance its brand positioning by increasing their product offer. And to promote this, the brand opted for OOH medium. In association with Space Communication, the brand took a variety of formats to create a dominating presence in the state

Jim Liu to speak on China’s OOH digitalisation at OAC 2018

In OOH News By M4G Bureau - June 26, 2018

Jim Liu, CEO of LabOut Advertising (Shanghai) China, will make a presentation on the theme of ‘Up & down in China OOH's digitalisation’

JCDecaux to acquire APN Outdoor Group

In OOH News By M4G Bureau - June 26, 2018

The takeover offer is subject to APN shareholder and Australian regulatory approval and expected to be completed by end-2018

Netflix gives a glimpse of ‘Lust Stories’ & more at IGI Airport

In Campaigns By M4G Bureau - June 26, 2018

The OTT premium brand utilises digital format to play promos of their latest series at T3 departure gates

DMRC ridership dips but network reach expands

In OOH News By M4G Bureau - June 21, 2018

The ridership in 5 key Metro corridors have dipped in the period March – May 2018, but the network reach is growing which promises significant ridership growth in the near future

APN Outdoor assessing JCDecaux takeover offer

In OOH News By M4G Bureau - June 21, 2018

APN Outdoor has been reportedly offered $1 billion; the Australian major is now assessing the acquisition proposal

Ultratech Cement strengthening its brand positioning in Goa

In Campaigns By M4G Bureau - June 21, 2018

The brand ropes in a variety of formats communicating a strong message through a widely spread campaign

‘Come Out and Play’ – that’s the message from Virat Kohli & PUMA

In Gallery By M4G Bureau - June 20, 2018

India’s leading cricketer and captain of the Indian national team, Virat Kohli along with global sportswear brand in the world PUMA gave impetus to the Come Out and Play (COAP) movement with the COAP Play Wagon which travelled around Bangalore with surprise pit stops to set up play areas where people could come out and play a game

BMTC to do away with glass panel branding on buses

In OOH News By M4G Bureau - June 19, 2018

The panels will instead show the names of key places covered on the bus route

Virat Kohli & PUMA team up to boost ‘Come Out and Play’ movement

In Campaigns By M4G Bureau - June 19, 2018

The on-ground activation is conducted on 18th of every month to promote physical fitness