Top OOH firm Coral Media takes up ‘Powered By’ sponsorship of OAC 2024

In OOH News By Sakshi Sanghavi - June 04, 2024

“We are enthusiastic about our partnership with OAC 2024, as it aligns perfectly with our vision to shape the future of OOH advertising in India,” says Lekshumanan Annamalai, Co-founder and CEO of Coral Media

‘Blend creativity, design with strategic planning, data-driven decision-making’

In OOH News By M4G Bureau - June 04, 2024

Vishwanath Kini, Head Growth and Strategy and Chetan Kasar, Sr. Art Director of The Brand Sigma share their perspectives on the art and science of OOH advertising.

Times OOH expands into mall advertising in Mumbai & Indore

In OOH News By Sakshi Sanghavi - June 04, 2024

These upscale malls attract premium shoppers, providing a diverse audience with ample time to engage with brand messages.

Mera Hoardings partners with ICC to promote T20 World Cup globally

In OOH News By M4G Bureau - June 03, 2024

The International Cricket Council (ICC) has partnered with Mera Hoardings to promote the T20 World Cup on OOH formats on a global scale. This collaboration aims to raise awareness for the T20 Cricket World Cup in the USA, Guyana, and Barbados, where the matches are being played.

Times OOH relays ICC Men’s T20 World Cup real-time updates on its airport media, attracts diverse brand engagements

In Campaigns By Sakshi Sanghavi - June 03, 2024

Real time cricket score updates on media at 9 airports

Raise accountability standards for OOH: Experts at Goafest 2024

In OOH News By M4G Bureau - June 03, 2024

The panel also discussed strategies for OOH adaptation to an ever-evolving media landscape

Aatika Ansari, Head of Marketing and Digital, Pernod Ricard India, joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - May 31, 2024

“OAA strives to recognise good creative work,” says Aatika

Experiential advertising is the future

In Viewpoints By - May 31, 2024

Saibal Gupta, Managing Partner & CEO, Xperia Group asserts that experiential advertising complemented by highly creative content will progressively edge out conventional mode of OOH advertising in major markets.

Joy Bhattacharjya, CEO - Prime Volleyball League, Sports Analyst to conduct The Quintessential OOH Quiz at OAC

In OOH News By M4G Bureau - May 30, 2024

The open quiz contest will have the participation of all OAC 2024 delegates; attractive prizes for winner & runner-up

Ocean Outdoor & MC Saatchi invite the people of UK to support The Big Help Out

In Digital OOH By M4G Bureau - May 29, 2024

The OOH campaign is appearing across Ocean’s The Loop networks in Manchester, Birmingham and Edinburgh and on selected large format screens in 10 UK cities.