MIRAAi to showcase eco-friendly print media at OAC’s OOH Expo.

In OOH Solutions By Sakshi Sanghavi - July 16, 2024

“At OAC 2024, we are excited to showcase our printed banners, highlighting their exceptional versatility and quality,” says Bhuvnesh, CEO, MIRAAi

Skyrams partners OAC 2024 as Associate Sponsor

In OOH News By Sakshi Sanghavi - July 02, 2024

“As OAC 2024 will be held in Bengaluru, our strategy to integrate a pan-India audience involves highlighting our adaptable and innovative advertising solutions” says G Rammohan, Director, Skyrams.

Shwetal Basu, Chief Marketing and Communications Officer, Shoppers Stop, joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - June 24, 2024

“The OOH Advertising Awards (OAA) continue to play a vital role in highlighting and celebrating outstanding work within the Indian OOH industry,” says Shwetal Basu

Paragon CMO Shawn Chandy joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - May 27, 2024

“OAA is doing an exemplary job in highlighting the efforts taken by Brands/Agencies to do outstanding work,” says Shawn.

Laser focus on quality, technology & transparency

In OOH News By Rajiv Raghunath - March 04, 2024

Abhijit Sengupta, CEO of OAP & Jahan Mehta, Director, Selvel One Group unravel the OAP business journey over the last two decades, while highlighting the specialist agency’s unalloyed focus on best business practices, transparency, data & tech application, and team building in an interview with Rajiv Raghunath.

A ‘Sakht’ smartphone that exudes toughness & durability

In Campaigns By Amrit Mishra - February 15, 2024

In a strategic shift that challenges stereotypes and embraces inclusivity, smartphone brand Honor launches the 'Sakht Phone' campaign, spotlighting the unmatched durability of their latest X9b smartphone and reshaping the narrative of toughness in the ever-evolving world of smartphones.

Laqshya Media showcases Chandrika soap campaign on floating LED media along Mumbai’s Juhu Beach

In Digital OOH By M4G Bureau - December 05, 2023

The campaign has also been executed on billboards, BQS, bus wraps, unipoles, digital screens, railway station media, and metro media.

Eveready Lighting illuminates Kolkata’s Durga Puja celebrations with marketing activations

In Campaigns By M4G Bureau - October 25, 2023

Mohit Sharma, Senior Vice President & Business Unit Head - Lighting & Electricals, Eveready Lighting says, “Our goal is to bring our brand closer to the hearts of people and brighten their festive season.”

Empowering CX in India: Driving growth and efficiency for global brands through CX innovation

In OOH News By M4G Bureau - May 17, 2023

The World CX Summit – India was designed to offer an exceptional learning opportunity for the attendees with informative discussions, inspiring presentations, highlighting the latest trends and techniques in the field of CX innovation. The Indian edition of the World CX Summit aimed to broaden its objectives providing a platform for leaders in government and industry to come together and exchange ideas on how to tackle the latest challenges in the field.

MINISO’s ‘Mini’ bus tour engages 100,000 customers across 9 countries in 4 continents

In Campaigns By M4G Bureau - March 31, 2022

The global lifestyle retailer celebrated the end of its MINI bus world tour and #love2gether campaign by lighting up Ain Dubai, the world's largest and tallest observation wheel, on March 22.