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Worldcom OOH joins International Advertising Association
Worldcom OOH joins International Advertising Association

In OOH News By M4G Bureau - May 21, 2024

Aims to to connect with world's leading advertisers and agencies across five continents

IOAA reassures support to Maharashtra Govt, BMC for audit & regulation of hoarding structures in Mumbai
IOAA reassures support to Maharashtra Govt, BMC for audit & regulation of hoarding structures in Mumbai

In OOH News By M4G Bureau - May 20, 2024

“We prioritise safety and diligently promote compliance among our members,” states IOAA Chairman Pawan Bansal

‘It’s all about creatively managing space’
‘It’s all about creatively managing space’

In Gallery By - May 17, 2024

Vincent Lam, Founder, Chairman of the Board and CEO, Asiaray Media Group speaks about his pioneering space management concept and how that delivers greater value to advertisers. Edited excerpts of the interview with Rajiv Raghunath

WOO President Tom Goddard to address OAC 2024 in Bengaluru
WOO President Tom Goddard to address OAC 2024 in Bengaluru

In OOH News By M4G Bureau - May 14, 2024

Tom Goddard will be sharing his perspective on how a globalised OOH environment is paving the way for greater cross-flow of investments and how that also needs to be balanced with the pursuit of sustainability goals.

Ocean Outdoor becomes Official Supplier to London Fashion Week
Ocean Outdoor becomes Official Supplier to London Fashion Week

In OOH News By M4G Bureau - May 08, 2024

The partnership formalises a long term relationship between the BFC and Ocean which has used digital out of home (DOOH) across the years to support the fashion industry, luxury brands and emerging talent.

Polish DOOH major Screen Network integrates screens with Broadsign SSP
Polish DOOH major Screen Network integrates screens with Broadsign SSP

In Digital OOH By Rajiv Raghunath - May 07, 2024

By leveraging Broadsign's SSP, advertisers can now reach audiences through 35 integrated demand-side platforms (DSPs) - spanning omnichannel and OOH

Goafest 2024 tunes into 'Advertising Rocks'
Goafest 2024 tunes into 'Advertising Rocks'

In OOH News By Sakshi Sanghavi - May 03, 2024

With two solo categories - Indian and International - Advertising Rocks 2024 promises a global showcase of musical talent.

PATTISON modernises its OOH tech stack with Broadsign
PATTISON modernises its OOH tech stack with Broadsign

In OOH News By M4G Bureau - April 28, 2024

Partnership streamlines daily operations and unlocks new revenue potential; enables PATTISON clients to maximize OOH campaigns

Power of idea and creativity is what the OOH industry represents: Ajay Kakar
Power of idea and creativity is what the OOH industry represents: Ajay Kakar

In OOH News By Sakshi Sanghavi - April 25, 2024

Addressing the 2nd Gujarat Talks OOH in Gujarat, renowned brand and marketing strategist Ajay Kakar urges brands to raise the creativity quotient of their OOH campaigns and craft narratives that resonate much more with audiences.

Vivo V30 promises ‘Delight every moment’
Vivo V30 promises ‘Delight every moment’

In Campaigns By Sakshi Sanghavi - April 20, 2024

The brand campaign highlights the product features

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