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Brand Insights13 hours ago

‘We’ll definitely have 5 more by next year’: Nishank Joshi on Nexus’ future plans

From iconic digital screens to the future of OOH media, Nishank Joshi, CMO, Nexus Select Malls shares how Nexus is transforming the mall advertising landscape in India.
Audience Data & Measurement14 hours ago

DOOH to account for 42% of total OOH revenue: GroupM’s global advertising forecast report

Latest

Showcase / Campaigns17 hours ago

Milton launches ProCook range with captivating campaign
OOH Industry / Contracts & Investments1 day ago

OOH Industry leaders share their views on the Omnicom-IPG merger
DOOH / Campaigns2 days ago

Coca-Cola presents virtual snow globes in immersive AI DOOH experience
DOOH / OOH Adtech2 days ago

“From P10 to P6, and now to P4, we’ve come a long way”
Talent / People2 days ago

Ideacafe appoints Rahul Karwa as account planning lead for Ideacafe Roots
Showcase / Campaigns3 days ago

Jeevansathi adds humor to the wedding season with creative billboard campaign
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OOH Industry

Insights1 week ago

“Personalisation is the key to relevance”

Ashish Limaye, CEO, Craving Digital highlights how technology is revolutionizing brand storytelling by enabling agility, personalization, and immersive experiences.
Company News1 week ago

Xtreme Media and Gallus Technologies open experience centre in Chandigarh
Industry News2 weeks ago

The future of Indian OOH: Transit media driving the next big wave
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Insights2 weeks ago

Noomi Mehta on navigating the ‘P’ factor in the OOH industry
Ad Policies & Regulations3 weeks ago

BBMP submits draft of Advertisement Bylaws 2024 to HC for approval
Contracts & Investments3 weeks ago

Crayons Advertising wins Outdoor rights for Mahakumbh 2025
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Showcase

Campaigns5 days ago

JBL amplifies emotions at Hyderabad airport with a cutting-edge campaign

Executed by Laqshya Media, the campaign showcases JBL's innovative audio technology, creating an unforgettable experience for travelers at Hyderabad airport.
Innovative Use6 days ago

Signpost India live streams Maharashtra CM swearing-in ceremony on its bus shelters
Campaigns7 days ago

Cathay Pacific takes off with contextual brilliance
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Campaigns1 week ago

TRESemmé’s bold OOH campaign shines a spotlight on Lamellar Gloss
Campaigns1 week ago

UNIQLO warms up Delhi metro with HEATTECH branding
Campaigns2 weeks ago

Zepto and Shaadi.com’s leaders turn banter into buzz
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Digital OOH

Digital Display6 days ago

Maharashtra’s largest cuboid Anamorphic Screen at Nexus Seawoods

The 3D screen is suspended at a height where visitors can enjoy the visuals without any 3D glasses
OOH Adtech1 week ago

“Every campaign is an opportunity for the AI to learn and become smarter”
Digital Display2 weeks ago

Brittany Ferries leads digitalization at sea with DENEVA on its ships
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OOH Adtech2 weeks ago

Perion launches Anyplace TV, expanding CTV with programmatic DOOH
Digital Network2 weeks ago

Chennai’s first curved immersive digital display launched at Nexus Vijaya Mall
OOH Adtech3 weeks ago

Transforming spaces: Vineet Mahajan’s guide to choosing the perfect LED display
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Planning & Buying

Planning Strategies2 weeks ago

Innocean India wins consolidated media mandate for Narayana Health

This collaboration aims to leverage cutting-edge media planning and execution to enhance Narayana Health's outreach, fostering trust, accessibility, and impactful...
Planning Strategies3 weeks ago

ChargeEuropa and Meralco’s Movem partner to launch Phillipines’ first DOOH/EV charging network

With high foot traffic in metropolitan areas and large audiences for digital advertising, the Philippines stands to benefit from this...
Planning Strategies1 month ago

Haleon chooses Vistar Media as global partner for programmatic OOH campaigns

Through its collaboration with Vistar Media and Publicis, Haleon will deliver personalised, data-driven out-of-home advertising across key international markets. 
Planning Strategies1 month ago

PHD India bags Shriram Finance’s integrated media mandate

The account will be handled by PHD India’s Mumbai office
Planning Strategies2 months ago

Madison Media Ultra retains Parag Milk Foods Ltd.’s media mandate in multi-agency pitch

The Agency has been working with the Advertiser since 2012.
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Brand Insights

Brand Insights3 weeks ago

“The primary goal is to tell the brand story clearly”

Sampurna Rakshit, Marketing and Ecommerce Head, Mia by Tanishq shared her valuable insights on the strategic design and execution of...
Brand Insights1 month ago

Nishank Joshi, CMO, Nexus Select Malls on the rise of mall advertising in India

“From zero income from spaces within malls, we’re now seeing double-digit year-over-year growth in ad revenue across our portfolio,” says...
Brand Insights1 month ago

“Mall advertising allows us to showcase our cars in all their glory and glamour”

Udit Mittal shares insights on how high-traffic mall spaces can elevate brand experiences, using immersive displays and interactive elements to...
Brand Insights1 month ago

Maximising mall media: Insights from HSBC’s SVP and Head of Marketing Strategy, Arkaprava Ray

Arkaprava explores how brands can leverage mall media to engage high-value audiences and drive in-store traffic through impactful, integrated campaigns.
Brand Insights1 month ago

“Mall media provides the potential to reach a diverse yet specific group of audiences”

Preetam Patnaik, Head of Consumer Marketing, Continental Coffee shares his insights on how mall media is a rising media for...
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Metrics

Audience Data & Measurement4 months ago

‘Advertising is about outcomes’

Denise Turner, CEO, Route (which provides audience metrics for OOH advertising in the UK) explains why outcomes need reliable inputs;...
Audience Data & Measurement5 months ago

Edge1 inks partnership with LA-based Alchemy Media

This partnership is a pivotal to Alchemy Media’s growth strategy, automating and managing the business processes of their extensive portfolio...
Audience Data & Measurement5 months ago

‘We should have Roadstar up and running shortly’

Praveen Vadhera, CEO of Indian Outdoor Advertising Association (IOAA) talks about the apex body’s plans for the audience metrics platform...
Audience Data & Measurement6 months ago

‘Automate to enhance OOH measurability, accessibility’

Annie Rickard, Manging Partner of OOH Capital, steers a panel discussion on "Why Automate and Why Now?", with Ben Milne,...
Audience Data & Measurement6 months ago

From awareness to action: Mastering brand reach

Lindsay Rapacchi, Research and Insight Director at Clear Channel Outdoor reveals the power of reach and targeting in brand growth...
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Markets in Focus

Brands & Markets 6 months ago

Pune OOH wears a busy look about it
Brands & Markets 6 months ago

Karnataka Dy. CM DK Shivakumar, BBMP leadership outline new draft ad bylaws in meeting with Bengaluru OOH media owners
Amarjeet Singh Hudda Amarjeet Singh Hudda
Markets in Focus8 months ago

‘Gujarat beeps louder on the radar of national brands’
Shailender Luthra, Executive Director, Brite Neon Signs Shailender Luthra, Executive Director, Brite Neon Signs
Brands & Markets8 months ago

‘A more liberal ad regime need of the hour for Delhi OOH’
Markets in Focus8 months ago

‘National campaigns invariably cover Gujarat markets’
Markets in Focus8 months ago

‘Growing consumer base, buying power bolster OOH’
More Markets in Focus

New Trends

Sustainability2 weeks ago

Ocean Outdoor launches Drops in the Ocean programme to boost environmental campaigns

Drops in the Ocean initiative offers charities access to premium digital advertising to amplify campaigns tackling climate and sustainability challenges.
Sustainability3 months ago

ProDigi DOOH Network illuminates Mumbai for International Day of Peace

RoshanSpace Brandcom in collaboration with Indian Outdoor Advertising Association (IOAA) marks 'Peace Day' with a symbolic flame across ProDigi screens
Sustainability3 months ago

‘Future Ours’ messaging on JCDecaux bus shelter media in New York

Art for facilitating positive social, economic, and ecological change
Digital billboard on an overpass displaying the "Campaign for National Parks" Digital billboard on an overpass displaying the "Campaign for National Parks"
Sustainability3 months ago

UK’s Campaign for National Parks goes outdoor to draw public attention to pollution of water bodies

A large scale campaign is appearing throughout September across 35 Ocean Outdoor roadside and city retail screens in six cities...
Sustainability3 months ago

Miami-based Seaworthy Collective partners with Ballyhoo Media to highlight BlueTech Innovation

Seaworthy Collective and Ballyhoo Media have a shared mission to protect and regenerate the ocean through innovation, education, and advocacy.
More New Trends
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