‘Come Out and Play’ – that’s the message from Virat Kohli & PUMA

In Gallery By M4G Bureau - June 20, 2018

India’s leading cricketer and captain of the Indian national team, Virat Kohli along with global sportswear brand in the world PUMA gave impetus to the Come Out and Play (COAP) movement with the COAP Play Wagon which travelled around Bangalore with surprise pit stops to set up play areas where people could come out and play a game

‘Connecting with the connected’

In Viewpoints By Gautam Bhirani - June 20, 2018

In a world where even relationships are digitised today, it is vital to assess the impact of OOH on the digitised consumers

HERE advances location data science for ad ecosystem

In Digital OOH By M4G Bureau - June 18, 2018

The company enhances online advertising performance by enabling more relevant and contextual campaigns with accurate and granular location and geometry data of the world

‘There is a big demand for fabric printing’

In OOH Solutions By M4G Bureau - June 14, 2018

Caterpillar is making huge investments to meet the soaring demand for green printing

#UndoTheDamage says Vital Strategies this World No Tobacco Day

In Gallery By M4G Bureau - June 01, 2018

Launched by Vital Strategies at the DLF Cyber Hub, Gurgaon on World No Tobacco Day, here’s an innovative anti-smoking digital billboard campaign. The billboard detects a smoker lighting a cigarette/bidi in front of it and responds by triggering a short video that shows the real-time effects of tobacco smoke on the heart and lungs of the smoker and people nearby

Vimal Singh and Varun Khullar team up for Happy mcgarrybowen’s Gurgaon operations

In OOH News By M4G Bureau - June 01, 2018

Vimal started his advertising career 14 years ago with Ogilvy Calcutta whereas Varun moves from Happy mcgarrybowen Bangalore after a three-year stint

No new tenders until GHMC ad policy is implemented

In OOH News By M4G Bureau - May 25, 2018

The corporation is keeping in abeyance the renewal of existing media contracts; there is no clarity as yet on when the policy will be implemented

Broadsign brings on board Adam Green joins as SVP & GM, Broadsign Reach

In OOH News By M4G Bureau - May 15, 2018

Prior to joining Broadsign, Green spent eight years at Google, where he helped grow the company’s cloud-computing division and managed its relationship with Canadian tech giant Shopify

‘We have a non-traditional approach to OOH’

In Viewpoints By Bhawana Anand - May 12, 2018

Vikas Agarwal, General Manager, OnePlus India says that areas frequented by the brand’s target audience are quite consistent and so the spends will only increase if there are more such locations

Two new DTC tenders in pipeline

In OOH News By Bhawana Anand - May 10, 2018

Delhi Transport Corporation is expected to initiate two new advertising tenders. Bus body branding tender is expected to be out by the coming week whereas unipole advertising tender will take a month’s time