#UndoTheDamage says Vital Strategies this World No Tobacco Day
by M4G Bureau | Jun 01, 2018
Launched by Vital Strategies at the DLF Cyber Hub, Gurgaon on World No Tobacco Day, here’s an innovative anti-smoking digital billboard campaign. The billboard detects a smoker lighting a cigarette/bidi in front of it and responds by triggering a short video that shows the real-time effects of tobacco smoke on the heart and lungs of the smoker and people nearby
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Curious onlookers
Billboard placed strategically at a location commonly frequented by smokers and some non-smokers as well
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Message: “This is what you are doing to your heart right now”
The campaign is aligned with the theme for this year’s World No Tobacco Day – impact on cardiovascular health
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