Aashirvaad Atta unveils a timeless experience with ‘Rath Yatra - Through the ages’

In Campaigns By M4G Bureau - July 12, 2024

Launches ’Ratha Yatra Eka Aithiya’ campaign to showcase the timeless tales of Rath Yatra through an immersive 3-screen technology

Ambika Mehrotra, Senior Media Manager, Nestle member of OAA 2024 Jury

In OOH News By Sakshi Sanghavi - June 13, 2024

“The OAA provides a valuable opportunity for industry professionals, agencies, and brands to showcase their best work and gain recognition for their efforts,” says Ambika Mehrotra

ACKO CMO Ashish Mishra to address OAC 2024 in Bengaluru

In OOH News By M4G Bureau - June 13, 2024

Ashish Mishra will be sharing his perspectives on the theme: ‘Can OOH perform at every stage of the marketing funnel?’

The Humble ‘Lauki’ Continues to Enthrall Viewers: Prime Video’s Unmissable Marketing Triumph for Panchayat Season 3

In Campaigns By Sakshi Sanghavi - May 27, 2024

Phulera’s favourite laukis transformed into larger-than-life inflatable balloons, displaying Panchayat’s new season premiere date! They rode atop local cabs in Mumbai, Delhi, and Jaipur, and were strategically positioned in key markets leading up to the launch

Reaching goals, one stitch at a time: Sitemax's heartwarming new campaign

In Campaigns By Sakshi Sanghavi - May 23, 2024

The video showcases Sitemax’s motto to help change people’s lives through positive action

Michael Provenzano to speak on OOH going global, Jean-Christophe Conti on pDOOH 2.0 at WOO Global Congress

In OOH News By M4G Bureau - May 21, 2024

Michael Provenzano will provide a comprehensive guide to preparing for and capitalising on the growing demand for cross-border advertising placements

Hoarding crash – throwing caution to the winds

In OOH News By Vasant Jante - May 14, 2024

The hoarding crash at Ghatkopar in Thane, Maharashtra reveals how structural stability of sites when overlooked can have such severe consequences, asserts Vasant Jante

Polish DOOH major Screen Network integrates screens with Broadsign SSP

In Digital OOH By Rajiv Raghunath - May 07, 2024

By leveraging Broadsign's SSP, advertisers can now reach audiences through 35 integrated demand-side platforms (DSPs) - spanning omnichannel and OOH

Brand leaders endorse the true power of OOH advertising at Gujarat Talks OOH

In OOH News By Sakshi Sanghavi - April 25, 2024

Abhijit Sengupta, CEO of OAP Mediatech moderated a panel discussion that engaged Shaileen Patel, General Manager of Business Development and Marcom at NK Proteins; Manan Choksi, CEO of Udgam Consultancy; and Sharvil Shridhar, Managing Director of A.Shridhar Group.

JCDecaux publishes the results of a study that measures the socio-economic footprint of its activities worldwide

In OOH News By M4G Bureau - April 25, 2024

True to its mission to sustainably improve the quality of life for all citizens through proximity and mobility, JCDecaux sought to accurately measure its contribution to the economic and social development of its operating environments by conducting an independent study using concrete and audited data.