Results For "Direct"
467 News Found
‘OOH has unique ability to deliver high-impact visuals’
In OOH News By Vasant Jante - June 07, 2024
Jas Cai, Media Director and Chief Expert at Huawei Consumer Business Group presented an insightful session on ‘How OOH media can enhance the consumer’s mindset’ at the WOO Global Congress in Hong Kong
MSMA partners OAC 2024 as Sponsor of Q&A sessions
In OOH News By Sakshi Sanghavi - June 07, 2024
“I’m eager to see the positive outcomes that will emerge from our collaboration with the OAC,” says Anup Mittle, Director, MSMA.
‘Blend creativity, design with strategic planning, data-driven decision-making’
In OOH News By M4G Bureau - June 04, 2024
Vishwanath Kini, Head Growth and Strategy and Chetan Kasar, Sr. Art Director of The Brand Sigma share their perspectives on the art and science of OOH advertising.
‘OOH Expo 2024 is a platform to drive awareness’
In Digital OOH By M4G Bureau - May 28, 2024
Venkatesh Sanjeeva, Director - CEO at Radiant Synage tells Media4Growth why there is a need for a platform like OOH Expo and how the company will be leveraging it to communicate its positioning as a trusted partner in a client’s digital signage journey.
MHOA calls for tougher measures to ensure outdoor media structural stability & root out illegal media
In OOH News By Rajiv Raghunath - May 17, 2024
MHOA has directed its members to immediately conduct a comprehensive safety review of all their hoardings to ensure and reinforce adherence to strict safety standards.
Kanika Kalra appointed as the Regional Marketing Director, Health & Nutrition at Reckitt - South Asia
In OOH News By Sakshi Sanghavi - May 17, 2024
Previously Kanika has worked with Snapdeal, Unilever in Personal Care, and Pepsico as well as GSK Consumer.
Gujarat is an important OOH destination for national brands: Specialist agencies
In OOH News By Sakshi Sanghavi - April 30, 2024
Anchal Kumar Dhawan, VP-National Head of Times One, a division of Times OOH, Deepa Gupta, VP of South and West at Madison World, Dinesh Panjabi, Regional Director - West at Rapport Advertising engage in deep discussion on Gujarat OOH markets
Brand leaders endorse the true power of OOH advertising at Gujarat Talks OOH
In OOH News By Sakshi Sanghavi - April 25, 2024
Abhijit Sengupta, CEO of OAP Mediatech moderated a panel discussion that engaged Shaileen Patel, General Manager of Business Development and Marcom at NK Proteins; Manan Choksi, CEO of Udgam Consultancy; and Sharvil Shridhar, Managing Director of A.Shridhar Group.
‘A more liberal ad regime need of the hour for Delhi OOH’
In Viewpoints By M4G Bureau - April 22, 2024
Shailender Luthra, Executive Director, Brite Neon Signs vehemently asserts that regulatory issues have negatively impacted flow of business to the Delhi OOH market
Deepa Gupta, VP - West and South, Madison World to join panel discussion on OOH spends in Gujarat markets
In OOH News By Sakshi Sanghavi - April 20, 2024
The panel will direct focus on the pattern of national brands spends in Gujarat markets, engagement of regional brands for OOH, preference scale of DOOH, among others.