Godrej Appliances and MOMS surprise travellers with an innovative baggage claim experience

In Campaigns By Sakshi Sanghavi - June 13, 2024

The campaign was executed on the baggage conveyor belt of the Goa Mopa airport

ACKO CMO Ashish Mishra to address OAC 2024 in Bengaluru

In OOH News By M4G Bureau - June 13, 2024

Ashish Mishra will be sharing his perspectives on the theme: ‘Can OOH perform at every stage of the marketing funnel?’

Reliance Retail's Tira announces store launch in Mumbai with vintage Ambassador car branding executed by Wrap2Earn

In Campaigns By M4G Bureau - June 12, 2024

The creative team at Wrap2Earn transformed two iconic Ambassadors with Tira branding elements, ensuring these 'mobile billboards' captured millions of views during the 10-day campaign.

Talon signs up Raeem International as exclusive partner agency in Pakistan

In OOH News By Rajiv Raghunath - June 10, 2024

As a Talon partner agency, Raeem International will have a multi-market campaign launch capability for Pakistan marketers..

‘DOOH spurs industry growth, enabling more dynamic and targeted advertising solutions’

In OOH News By Vasant Jante - June 07, 2024

Anna Bager, President & CEO, Out-of-Home Advertising Association of America (OAAA) talks about OOH’s new growth dynamics at the WOO Global Congress

MSMA partners OAC 2024 as Sponsor of Q&A sessions

In OOH News By Sakshi Sanghavi - June 07, 2024

“I’m eager to see the positive outcomes that will emerge from our collaboration with the OAC,” says Anup Mittle, Director, MSMA.

MixIn by Endeavour expands its Retail Media digital offering into Meta in partnership with Zitcha

In OOH News By M4G Bureau - June 06, 2024

Meta’s MPA helps retailers and their brand partners maximise customer engagement by ensuring brands and customers are well-connected, whilst simultaneously elevating the customer shopping experience in a data-safe environment.

I&B Ministry mandates self-certification by advertisers, agencies before publishing all advertisements

In OOH News By M4G Bureau - June 05, 2024

While the process for submission of self-certificates for TV/print/radio/digital or Internet advertising is defined, there is no mention of such certification for OOH advertising in the Ministry’s press release.

Avail the Early Bird advantage, register as delegate to OAC 2024 before June 15

In OOH News By Sakshi Sanghavi - June 05, 2024

OAC 2024 will be held at Hilton Garden Inn, Embassy Manyata Business Park, Bengaluru on July 26-27

DDB Mudra wins the creative mandate for Narayana One Health

In OOH News By Sakshi Sanghavi - June 04, 2024

The account will be handled by the agency’s Bengaluru office.