Spain-based ICON Multimedia to Implement its DENEVA PIDS on Tel Aviv's Green Line Tram

In OOH News By M4G Bureau - June 27, 2024

The centralised communication solution will be integrated into various LED display formats placed on platforms, lobbies, and in videowall formats across the 62 stations of the Green Line

Pune OOH wears a busy look about it

In OOH News By Sakshi Sanghavi - June 25, 2024

Brands of all hues adorn the large formats

Indian ad industry revenues to hit Rs 1.2tn in 2024; OOH revenue will increase +16%: MAGNA

In OOH News By M4G Bureau - June 24, 2024

Government push on infrastructure and urbanisation will boost OOH inventory especially premium formats

‘Robust OOH metrics key to transparency, trust, collaboration’

In OOH News By Vasant Jante - June 10, 2024

Global experts share their perspectives on the changing dynamics of OOH audience metrics at the WOO Global Congress

Mera Hoardings partners with ICC to promote T20 World Cup globally

In OOH News By M4G Bureau - June 03, 2024

The International Cricket Council (ICC) has partnered with Mera Hoardings to promote the T20 World Cup on OOH formats on a global scale. This collaboration aims to raise awareness for the T20 Cricket World Cup in the USA, Guyana, and Barbados, where the matches are being played.

‘It is an exciting time for the OOH industry’

In Viewpoints By M4G Bureau - March 19, 2024

Within the OOH space most are exploring newer media formats, and the numbers are increasing, states Prash Gaikwad, Head Creative Services, GroupM OOH Solutions as he shares his perspectives on creativity in the Indian OOH sphere.

Srishti Group forays into corporate park branding, bags 3-yr ad rights at TIDEL Park Coimbatore

In OOH News By M4G Bureau - March 19, 2024

The advertising formats are diverse, from static and digital screen displays to experiential marketing activities.

Large formats comeback on Bengaluru streets imminent

In OOH News By M4G Bureau - February 14, 2024

A near six-year wait for media owners

‘Unified industry action, reintroduction of large formats in key markets key to OOH growth in southern markets’

In OOH News By Amrit Mishra - February 06, 2024

Rohit Chopra, COO, Times Innovative Media; Nabendu Bhattacharyya, Founder, ideacafe.agency; Jayesh Yagnik, CEO, MOMS Outdoor; and Atul Shrivastava, Group CEO, Laqshya Media Group share their perspectives on steps required for accelerating OOH growth in southern markets.

Rishabh Pant bats for Iodex UltraGel+

In Campaigns By Amrit Mishra - January 29, 2024

The campaign amplifies the odour-less attribute of the pain-relieving gel product