hBits onboards Saumil Parekh as Chief Marketing Officer

In OOH News By Sakshi Sanghavi - June 12, 2024

With over 12 years of experience across FMCG, IT and e-commerce sectors, Saumil has held key roles at esteemed companies such as Infosys, Colgate and Pharmeasy

IOAA announces the first edition of OOH Pinnacle Awards

In OOH News By Sakshi Sanghavi - June 11, 2024

The entry submissions are open till June 30

BFI IMAX - 25 years as a London icon

In OOH News By M4G Bureau - June 11, 2024

Ocean Outdoor UK CEO Phil Hall says: “The BFI IMAX has a significant place in Ocean’s history as our original Ask For It By Name location.”

From awareness to action: Mastering brand reach

In OOH News By Vasant Jante - June 11, 2024

Lindsay Rapacchi, Research and Insight Director at Clear Channel Outdoor reveals the power of reach and targeting in brand growth strategies

Kedar Ravangave, Head – Marketing, Brand & Category Amazon India to speak at OAC 2024 in Bengaluru

In OOH News By M4G Bureau - June 11, 2024

Kedar Ravangave will address the convention on the theme: ‘Unboxing OOH for great brand outcomes’

The now, next, and wondrous future of OOH

In OOH News By Vasant Jante - June 11, 2024

Innovation expert Dino Burbidge speaks the ever-evolving landscape of OOH advertising, powered by interactive technologies

‘Automate to enhance OOH measurability, accessibility’

In OOH News By Vasant Jante - June 11, 2024

Annie Rickard, Manging Partner of OOH Capital, steers a panel discussion on "Why Automate and Why Now?", with Ben Milne, Global Head of OOH Business, dentsu, Emma Hegg, Group Director – Platform Strategy, oOh! and Gavin Lee, Sr Director – Product, Broadsign

‘Robust OOH metrics key to transparency, trust, collaboration’

In OOH News By Vasant Jante - June 10, 2024

Global experts share their perspectives on the changing dynamics of OOH audience metrics at the WOO Global Congress

‘OOH has unique ability to deliver high-impact visuals’

In OOH News By Vasant Jante - June 07, 2024

Jas Cai, Media Director and Chief Expert at Huawei Consumer Business Group presented an insightful session on ‘How OOH media can enhance the consumer’s mindset’ at the WOO Global Congress in Hong Kong

MOMS, DS Group achieve a spot in Limca Book of Records with Pulse of the Sky campaign

In OOH News By Sakshi Sanghavi - June 07, 2024

The record was set by flying 1150 vibrant kites across 1.2 kilometres in a straight line