Agra MC follows Delhi in making ground for unipoles

In OOH News By Bhawana Anand - May 07, 2018

The civic body hopes to mop up much more revenues through this initiative in order to achieve its annual advertising revenue target of Rs 25 crore; plans are afoot to strictly regulate rooftop media

ATS crafts an overarching brand presence

In Campaigns By M4G Bureau - May 07, 2018

Vani Advertising has turned an FoB on the Noida-Greater Noida Expressway into an innovative media for the promotion of ATS projects in Noida Sector 150

‘Interactivity will make OOH even more relevant’

In Viewpoints By Bhawana Anand - May 05, 2018

Emraan Kureshi, Founder & MD, Active Media Innovations, the firm behind many OOH innovations, talks about the innovation imperative.

Site-N-Sign bags sole marketing rights at Jammu airport; introduces eco-friendly ad displays

In OOH News By M4G Bureau - May 03, 2018

The tender for Jammu Civil Airport was initially won by Jayashree Advertising for a period of 10 years and subsequently Site-N-Sign Media Network secured the exclusive marketing rights from them for the entire tenure.

Khushi Advertising wins exclusive rights for Vadodara airport

In OOH News By M4G Bureau - May 03, 2018

Allotted for 10 years, the company will handle the rights for inside and outside media; along with activations at experiential spaces

Colors Tamil casts the big picture on OOH canvas

In Campaigns By M4G Bureau - May 02, 2018

MOMS Outdoor Media Solutions planned and executed the GEC brand’s launch campaign that marked a variety of innovations and innovative formats

Arrow is all for ‘White this summer’

In Campaigns By M4G Bureau - May 01, 2018

Targeting the professional audience, the campaign was designed by mapping the routes and travel patterns of professionals to create a quick buzz about the new launch

‘Lost in Space’ carves its own space in the outdoor

In Gallery By M4G Bureau - April 30, 2018

The campaign, which was launched internationally with a big rollout in India, marked an impressionable presence in Delhi, Mumbai and Bengaluru markets. Kinetic India handled the media buying and execution of the campaign in India

Bullseye Media fast-tracking Jaipur Metro pillar media development

In OOH News By M4G Bureau - April 30, 2018

The company is putting up 1,000 plus front-lit structures on the metro pillars spread across the city

New unipoles on road medians in Bhopal catch the eye of advertising brands

In OOH News By Bhawana Anand - April 30, 2018

Maheshwari Advertising, leading media owning firm in Madhya Pradesh and Chattisgarh markets, is marketing these front-lit, 2-sided formats that are sized 20ft x 10 ft