Results For "large-format"
110 News Found
ILT20 takes guard on OOH, League beginning today
In Campaigns By M4G Bureau - January 13, 2023
The campaign was spotted on large formats in Pune
MOMS rolls out high decibel campaign for 'Raymond Parx Music Fiesta'
In Campaigns By M4G Bureau - November 24, 2022
For the campaign, large format & digital media were used to create an impact at key intersections and arterial roads, along with various high-reach media, such as on bus shelters, trains, and metro networks.
Can this 3M pilot project on liner waste recycling become an industry practice?
In Research By N Jayalakshmi - October 07, 2022
A white paper by graphics major 3M pilot documents the processes and results of a pilot project initiated by the company. It highlights the why’s and how’s of recycling liner paper waste, a key element in large format graphics applications. The liner waste is potentially hazardous when dumped in landfills or incinerated. Liner recycling initiatives need to be scaled up to involve the entire ecosystem to make a meaningful difference.
Mera Hoardings sets the ground for Legends League Cricket campaign
In Campaigns By M4G Bureau - September 28, 2022
The multi-city campaign was rolled out on multiple formats – from billboards, large format digital screens to cricket ground periphery boards.
Ocean Outdoor collaborates with fashion designer & human rights activist Louise Xin to run DOOH broadcast in 6 countries
In Digital OOH By Rajiv Raghunath - September 05, 2022
The DOOH film was shown on large format screens in busy retail locations in eight cities including Amsterdam, Stockholm, Copenhagen, Edinburgh, Helsinki, London, Oslo and Rotterdam.
'The real challenge in the industry is its fragmented nature'
In Viewpoints By N Jayalakshmi - May 03, 2022
Material suppliers play a crucial role in the whole signage eco-system. Nishant Gattani, Director - Jyoti Suppliers, who has over 20 years of experience in the industry, shares his take on the opportunities and challenges in the signage eco-system.
‘When you look up at a hoarding, you actually look up to the brand’
In Viewpoints By N Jayalakshmi - April 04, 2022
Large format outdoor advertising is one of the most celebrated uses of advertising space to create stature and impact for a brand, says Shubhranshu Singh, Vice President – Marketing, Domestic and IB, Tata Motors, CVBU, in an exclusive conversation with Outdoor Asia/Media4Growth on the role of OOH as a marketing medium.
‘83’ sets the pulse racing on OOH streets
In Campaigns By M4G Bureau - January 07, 2022
Bright Outdoor unveils the multi-city OOH campaign, using mainly large formats that evoked a sense of awe
Pikasso teams up with AdMobilize
In Digital OOH By Rajiv Raghunath - October 04, 2021
This partnership will kick off with deployments on premium locations for Pikasso’s in-Mall, Large Format Digital Screens network, covering 4 countries: Algeria, Jordan, Morocco & Ivory Coast.
US-based Starlite Media onboards Quividi Audience Measurement Platforms
In Digital OOH By Rajiv Raghunath - October 04, 2021
Starlite has now decided to equip its growing digital network of ultra-large format hi-bright displays with Quividi’s platforms (AMP Outdoor and AMP Indoor)