ILT20 takes guard on OOH, League beginning today
By M4G Bureau - January 13, 2023
The campaign was spotted on large formats in Pune
![ILT20 cricket OOH campaign, Pune](http://www.media4growth.com/public/uploads/editor/2023-01-13/1673592132.jpeg)
In a busy cricket season, media channels and OOT platforms are running high-decibel campaigns and promotions to attract audiences to the live action. Now Zee Cinema and Zee5 are running a campaign to build publicity around ILT20, the new International T20 Cricket League that gets underway today.
![ILT20 cricket OOH campaign, Pune](http://www.media4growth.com/public/uploads/editor/2023-01-13/1673592149.jpeg)
ILT20, sanctioned by the Emirates Cricket Board, will be played between six teams across three venues - Dubai, Sharjah and Abu Dhabi. DP World is the title sponsor of the league.
The ILT20 OOH campaign was spotted in Pune where the creative has been deployed on large formats.