Results For "jcdecaux"
195 News Found
L’Oreal’s Colorsonic adds a dash of colour to Chicago streets
In Campaigns By M4G Bureau - June 14, 2024
The immersive campaign includes a striking bus shelter innovation
'Data, tech, creativity power OOH transformation'
In OOH News By Vasant Jante - June 10, 2024
Sylvain Le Borgne, Group Chief Data Officer of JCDecaux, spoke about using data to boost profits at the recent WOO global congress in Hong Kong
JCDecaux Data Head Sylvain Le Borgne to be a keynote speaker at WOO Global Congress
In OOH News By M4G Bureau - May 09, 2024
Le Borgne is responsible for JCDecaux's global data strategy aimed at accelerating the digital transformation of OOH media
JCDecaux publishes the results of a study that measures the socio-economic footprint of its activities worldwide
In OOH News By M4G Bureau - April 25, 2024
True to its mission to sustainably improve the quality of life for all citizens through proximity and mobility, JCDecaux sought to accurately measure its contribution to the economic and social development of its operating environments by conducting an independent study using concrete and audited data.
‘Sustainability is core to OOH’
In OOH News By Rajiv Raghunath - March 29, 2024
Key takeaways from a session on sustainability at the WOO Africa Forum
Industry regulation, amplification of positive contributions, data & tech focus key to sustained OOH growth
In OOH News By Rajiv Raghunath - March 19, 2024
Tom Goddard, President, World Out of Home Organization (WOO) anchored a discussion on ‘Sector Growth’ with the participation of Martin Sabbagh, CEO, Middle East & Africa, JCDecaux, Dawn Rowlands, CEO, dentsu Sub-Saharan Arica, Jacques du Preez, Founder & CEO, Provantage Group, and Adrian Skelton, Managing Partner, Talon Outdoor.
JCDecaux launches global airport pDOOH offering
In Digital OOH By M4G Bureau - February 14, 2024
The programmatic offer provides brands and agencies access to more than 70 million monthly passengers and over 2 billion impressions across a network of over 3,000 screens operated by JCDecaux in major airports worldwide
JCDecaux Transport exclusive ad contracts for Hong Kong MTR & Airport Express renewed
In OOH News By M4G Bureau - January 16, 2024
The renewed contracts are effective from 1st January 2024 to 31st December 2028 with the option for MTR to extend up to a total of 10 years.
JCDecaux renews and extends its advertising concession with Madrid Metro for 10 years
In OOH News By M4G Bureau - October 20, 2023
By the end of the year, JCDecaux will operate a total of 2,750 digital faces in Spain.
Metro and train advertising can enrich daily commute: JCDecaux report
In Research By M4G Bureau - September 08, 2023
The study, titled “Metro/Train Stories: Time and Space for a Daily Dialogue with Urban Lives”, is based on over 5,000 survey responses from over 14 countries.