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Girish Ahuja, Head of Marketing, H&R Johnson joins OAA 2024 Jury
In OOH News By Sakshi Sanghavi - June 07, 2024
Girish Ahuja speaks about OOH & creativity and the relevance of OAA.
‘OOH has unique ability to deliver high-impact visuals’
In OOH News By Vasant Jante - June 07, 2024
Jas Cai, Media Director and Chief Expert at Huawei Consumer Business Group presented an insightful session on ‘How OOH media can enhance the consumer’s mindset’ at the WOO Global Congress in Hong Kong
MOMS, DS Group achieve a spot in Limca Book of Records with Pulse of the Sky campaign
In OOH News By Sakshi Sanghavi - June 07, 2024
The record was set by flying 1150 vibrant kites across 1.2 kilometres in a straight line
‘DOOH spurs industry growth, enabling more dynamic and targeted advertising solutions’
In OOH News By Vasant Jante - June 07, 2024
Anna Bager, President & CEO, Out-of-Home Advertising Association of America (OAAA) talks about OOH’s new growth dynamics at the WOO Global Congress
MSMA partners OAC 2024 as Sponsor of Q&A sessions
In OOH News By Sakshi Sanghavi - June 07, 2024
“I’m eager to see the positive outcomes that will emerge from our collaboration with the OAC,” says Anup Mittle, Director, MSMA.
‘OOH growth gathering momentum with DOOH, retail media expansion’
In OOH News By Vasant Jante - June 06, 2024
WOO President Tom Goddard provides an overview of the state of global OOH sphere, and the major catalysts for sustained business growth
‘Building OOH partnerships with retail media networks’
In OOH News By Vasant Jante - June 06, 2024
Sheldon Silverman, CEO of SmartBomb speaks about retail media networks at the WOO Global Congress in Hong Kong
Perion’s next frontier: Redefining the contours of OOH with technology
In OOH News By Vasant Jante - June 06, 2024
In a Fireside Chat with Jeremy Male, Chairman & CEO of OUTFRONT Media, Tal Jacobson, CEO, Perion says that OOH has not reached its true potential
MixIn by Endeavour expands its Retail Media digital offering into Meta in partnership with Zitcha
In OOH News By M4G Bureau - June 06, 2024
Meta’s MPA helps retailers and their brand partners maximise customer engagement by ensuring brands and customers are well-connected, whilst simultaneously elevating the customer shopping experience in a data-safe environment.
Retail media is revolutionising DOOH advertising
In OOH News By Vasant Jante - June 06, 2024
Laetitia Lim, CEO of Quividi, speaks about integration of retail media and DOOH at the WOO World Congress in Hong Kong