OPPO goes mobile through metro wraps

In Gallery By - April 26, 2016

OPPO mobiles has recently gone on DMRC's metro rail wraps on trains of Line II (connecting Samaypur badly to Huda City Center). Outdoor Agency MOMS has executed the campaign. Starting from 2nd April, the campaign will continue for three months.

Kinetic propagates Earth Day through the OOH way

In OOH News By Satarupa Chakraborty - April 26, 2016

Kinetic chose to switch off lights of live billboards towards protection of environment on this Earth Day.

Explomedia acquires rights on civil structures of 16 metro stations

In OOH News By Satarupa Chakraborty - April 26, 2016

Delhi-based Explomedia wins the media rights of 16 metro stations of Line 2, one of the premium routes of the popular DMRC.

The Body Shop engages with customers at Cyber Hub, Gurgaon

In Campaigns By Satarupa Chakraborty - April 26, 2016

To mark its 40th anniversary and 25th store in NCR region, The Body Shop arranged for a customer engagement programme that showcased the brand's loyalty towards the environment along with special services for its customers.

Smart Cities Conference stresses on informative & beautifying OOH

In OOH News By Satarupa Chakraborty - April 25, 2016

IOAA proposes fair, transparent and feasible outdoor media practices in successful execution and operation of smart cities in India.

Ecosys wins AORs of two major brands from the east region

In OOH News By Satarupa Chakraborty - April 25, 2016

Winning two AORs of east region, i.e. Mahesh Edible Oils and Khadim India Ltd, Ecosys plans to embark on the digital OOH pathways in a big way.

MP Government's unprecedented policy worries outdoor stakeholders

In OOH News By Satarupa Chakraborty - April 22, 2016

MP Government has recently published a draft of the outdoor policy on its website, repercussions of which are predicted to be detrimental for the outdoor industry of the state.

"OOH plays a very important strategic role in our circle campaigns"

In Viewpoints By M4G Bureau - April 22, 2016

Sunita Bangard, President - Marketing, Idea Cellular India believes that outdoor is the only medium that offers you the opportunity for local treatment of any campaign.

Dainik Bhaskar gains maximum visibility through OOH at Kumbh Mela

In Campaigns By Satarupa Chakraborty - April 20, 2016

World's fourth largest and India's largest circulated daily Dainik Bhaskar leaves no stone unturned when it came to using OOH media at Kumbh Mela this year.

Posterscope creates high decibel campaign for Bournvita's Badam Booster

In Campaigns By Satarupa Chakraborty - April 20, 2016

Cadbury Badam booster goes on a multi-city OOH drive using many formats along with innovations in certain cities.