Explomedia acquires rights on civil structures of 16 metro stations
By Satarupa Chakraborty - April 26, 2016
Delhi-based Explomedia wins the media rights of 16 metro stations of Line 2, one of the premium routes of the popular DMRC.
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Following its advertising rights of civil structures outside Line 6 of DMRC, Explomedia further strengthens its media presence by winning the media rights of Line 2 of DMRC. This line is spread across Gurgaon / South Delhi leading upto India Gate. Sunjjoy Daadhicch, Director, Explomedia, shares, "We have acquired outdoor advertising rights for 10 years on civil structures of 16 Delhi Metro stations of Line 2 from Guru Dronacharya to India Gate. The whole space measures approximately about 10,000 sq ft in formats of Flyover Panels / Pillars / Via Ducts. We won the bid amongst some of the frontrunners of the industry and we won it by a very close margin of 3 percent.â€
Explomedia intends to relay out entire media mix to justify premium on license fee. Explomedia is also the winner of Line 6 at Faridabad from Badarpur to Ballabgarh comprising of advertising on civil structures at 8 stations spread over 10,000 sq ft.