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‘DOOH campaigns ensure strong brand recall’
In Viewpoints By Ria Banerjee - June 02, 2018
McNROE Consumer Products, a Kolkata based FMCG firm, has demonstrated a keen interest in using digital and other innovative OOH formats. Srinath Balakrishnan, Senior Brand Manager, McNROE Consumer Durables shares his perspectives on OOH advertising.
#UndoTheDamage says Vital Strategies this World No Tobacco Day
In Gallery By M4G Bureau - June 01, 2018
Launched by Vital Strategies at the DLF Cyber Hub, Gurgaon on World No Tobacco Day, here’s an innovative anti-smoking digital billboard campaign. The billboard detects a smoker lighting a cigarette/bidi in front of it and responds by triggering a short video that shows the real-time effects of tobacco smoke on the heart and lungs of the smoker and people nearby
Ex-Posterscope Global President Annie Rickard plans own consultancy practice
In OOH News By M4G Bureau - June 01, 2018
The consultancy practice will be focused on providing advice and guidance to the OOH sector in particular and the broader media industry
Media 24X7 wins ad rights at Khajuraho & Kullu Airports
In OOH News By M4G Bureau - June 01, 2018
The company will be marketing the advertising media at both tourist-centric airports for a period of 10 years
Vital Strategies launches interactive campaign this World No Tobacco Day
In Campaigns By M4G Bureau - June 01, 2018
The billboard will detect a smoker lighting a cigarette/bidi in front of it and responds by launching a short video that shows the real-time effects of tobacco smoke on the heart and lungs of the smoker and people nearby
Vimal Singh and Varun Khullar team up for Happy mcgarrybowen’s Gurgaon operations
In OOH News By M4G Bureau - June 01, 2018
Vimal started his advertising career 14 years ago with Ogilvy Calcutta whereas Varun moves from Happy mcgarrybowen Bangalore after a three-year stint
Madison Media wins Continental Coffee media mandate
In OOH News By M4G Bureau - May 31, 2018
Madison Media won this account and will handle the duties across media – Print, TV, Radio, Cinema, OOH, Digital. The account is estimated to be Rs 25 crore per annum across all media
New tender for BQS in Ludhiana to be floated soon
In OOH News By M4G Bureau - May 31, 2018
The bqs rights will be given to new firms after floating the tenders as per the new advertisement policy
AC brands queue up at JCDecaux bqs
In Campaigns By M4G Bureau - May 31, 2018
AC brands like Daikin, Hitachi, and Carrier Midea opted for JCDecaux media assets in Delhi NCR to connect with their respective target audiences
Hindustan Publicity & Focus Media bag media rights at 16 stations on Delhi Metro Line 2
In OOH News By M4G Bureau - May 31, 2018
The advertising rights for 16 stations on DMRC’s Yellow line have been bagged by Hindustan Publicity and Focus Media in a joint venture. Line 2 is an important travel route for commuters from North & Central Delhi to South Delhi & Gurgaon