Results For "i"
7506 News Found
Uber speeds ahead with 'Badhte Chalein' campaign
In Campaigns By M4G Bureau - June 25, 2018
The OOH campaign, showcasing its new brand ambassador Virat Kohli, has been designed in sync with its mainstream campaign to build its image as an enabler of movement
Dulux invites London & Amsterdam to connect through colour
In Digital OOH By M4G Bureau - June 22, 2018
MullenLowe London campaign links the two cities live using Ocean Outdoor tech
1st OAA 2018 Jury Meet gets underway in Gurugram
In OOH News By M4G Bureau - June 22, 2018
The Second and Third OAA 2018 Jury Meets will be held in Mumbai
Cuende Infometrics co-founder Daniel Cuende to address OAC 2018
In OOH News By M4G Bureau - June 22, 2018
Daniel Cuende is the technical manager for GEOMEX, the Out of Home Audience Measurement in Spain.; he is also involved in OOH research in South Africa, Australia, Pakistan, Lebanon, Mexico, Morocco, Thailand and participates in US MRC Digital OOH Measurement Standards Working Committee
Global ad spends in 2018 strongest since 2010
In Research By M4G Bureau - June 22, 2018
Global ad spend remains strong thanks to robust economies -- US +6.4%, China +10%, Russia +12%, India +12.5%; The only traditional media category to show moderate growth in 2018 will be OOH
DMRC ridership dips but network reach expands
In OOH News By M4G Bureau - June 21, 2018
The ridership in 5 key Metro corridors have dipped in the period March – May 2018, but the network reach is growing which promises significant ridership growth in the near future
APN Outdoor assessing JCDecaux takeover offer
In OOH News By M4G Bureau - June 21, 2018
APN Outdoor has been reportedly offered $1 billion; the Australian major is now assessing the acquisition proposal
Ultratech Cement strengthening its brand positioning in Goa
In Campaigns By M4G Bureau - June 21, 2018
The brand ropes in a variety of formats communicating a strong message through a widely spread campaign
‘Come Out and Play’ – that’s the message from Virat Kohli & PUMA
In Gallery By M4G Bureau - June 20, 2018
India’s leading cricketer and captain of the Indian national team, Virat Kohli along with global sportswear brand in the world PUMA gave impetus to the Come Out and Play (COAP) movement with the COAP Play Wagon which travelled around Bangalore with surprise pit stops to set up play areas where people could come out and play a game
‘Connecting with the connected’
In Viewpoints By Gautam Bhirani - June 20, 2018
In a world where even relationships are digitised today, it is vital to assess the impact of OOH on the digitised consumers